Microcelebrity expert and Gawker fixture Rex Sorgatz has designed a restaurant only a fameball could love, complete with a 240-inch internet buzz monitor, iPad waiters and an online resale program for its bizarre hamburgers. Eater.com explains the whole thing below.

Nothing like a good dick joke, right? So says the hetero, who keeps going on about the Lady Gaga Penis Business. But Dan Abrams' henchwoman and Fearless Leader of Mediaite, Rachel Sklar, can't stop it with the vagina talk. Proof?

In 1996 the New Yorker ran a "Talk of the Town" piece about the notoriously reclusive Thomas Pynchon becoming a huge fan of an indie rock band called Lotion, a story the magazine now acknowledges was all a hilarious hoax.

Publishers release "advance copies" for the Literary Elite to have before the masses/Oprah ruins them for you. Being spotted with one sometimes merits "status"...that we're about to ruin. Today's selection is TwitterWit, The Big Book of Collected Tweets!

Microfame expert Rex Sorgatz asks: "The second local version of HuffPo, NYC, launched last week. Will anyone read it?" I can say from personal experience: no. In other news, Gothamist is still very servicey. And pays their writers. [Fimoculous]

Who are these kids, exactly? Rachelle Hruska's not-a-nightlife-blog blog, Guest of a Guest, kicked off "summer" and a new season of Hamptons coverage with an apocalyptically cloudy rooftop tequila drinking thing on Sunday.

Surely you've seen those Bingo cards for hipsters, and Blipsters. I always wondered why there wasn't one for New York's Blog-media. Now there is!

Oh no! There's a site which tricks you into handing over your personal information for its own nefarious, moneymaking schemes! It's called Facebook. Oh, also, people are all upset because FBstarter.com is stealing their passwords.

Too often, random people contact us, begging to be covered as fameballs. What they don't realize is that fameballdom is an organic process. This guide will help your effort to become ubiquitous and despicable:

New York, NY—"This site may harm your computer." That was the chilling message with which internet users were greeted for nearly twenty minutes this morning when they searched Google.com [GOOG]. Widespread panic ensued.

After igniting controversy throughout North America with his comments to the Observer, Web attention-trolling expert Rex Sorgatz backtracked. Or, as he put it, cleared some things up.

First New York bloggers were incensed by Rex Sorartz's caddish self-promotion in the New York Observer; now fellow Midwesterners are raising questions about the life story he floated in the paper.

Rex Sorgatz knew an account of his bed-hopping among New York bloggers would ignite controversy; he's the internet infamy expert. But why did he play along with protocelebrity now so worthless?

Ahh, Rex Sorgatz and Neal Boulton! We've teased microfame expert Rexie for "forgetting his Internet safeword" while we flogged him a while back, and the endearing pansexual Genre editor Boulton for being a pussy/publicity hound.

Oh, Rexie! The Internet micro-fame expert and boyfriend of the Huffpo's Rachel Sklar seems a bit shook up by our post about him yesterday—which honestly, by our standards, was fairly mild. "I wish I could remember my internet safe word," he Twittered. We'll congratulate him on the S&M reference, but Internet "friends"…

Spiky-haired meme-promoter Rex Sorgatz of Fimoculous has established himself as the media's favorite expert on microcelebrity. So he ought to know better.

Here's Rex Sorgatz's video of various people reading from the de-Harvardized copy of tortured soul Keith Gessen's All The Sad Young Literary Men. It was shot largely in the Gawker offices! And it involves such noted internet personalities as Andrew Krucoff, Choire Sicha, Julia Allison, Alex Pareene, Rachel Sklar —…