GQ's new profile on the Zimmerman family contains a number of startling revelations, but some of the strangest asides come from the family's bizarre view of itself as one big paranoid, Kardashian-esque branding opportunity.

Today GQ published a long profile of George Zimmerman’s family, with a focus on how they’ve dealt with the media’s intense scrutiny of their brother, who shot and killed a black teenager named Trayvon Martin in February 2012. Zimmerman’s gay brother, Robert, handled the new attention by very nearly sleeping with an…

Let's say your brother was going to stand trial in June for shooting and killing an unarmed black teenager. What would you do? Would you keep your mouth shut? Or would you tweet at the NAACP and the NRA about black teens? Robert Zimmerman, brother of the George Zimmerman who killed Trayvon Martin last year, has chosen…