RockYou diving deeper into social games

Slide and RockYou, the two largest developers of Facebook apps, have long had a serious rivalry over the most frivolous Web software. But the two may be pulling apart. Slide, Max Levchin's SuperPoke machine, signaled yesterday that it's betting on online entertainment, partnering with Hollywood to bring mainstream…
RockYou's plan: Hope Facebook widget users are in the mood to buy cars
RockYou CEO and cofounder Lance Tokuda told Silicon Alley Insider the No. 2 Facebook widgetmaker plans start selling ads in traditional verticals, starting with classifieds-like car ads in its SpeedRacer widget. "He was scant on details," reports SAI. We think Tokuda and company will end up going forward with a…
Slide shows off the wealth at third anniversary
Attention, rival Facebook-application developers: Slide has money in the bank, and your widget startup doesn't. Such was the unsubtle message of Slide's third anniversary, held last night at San Francisco's newly opened Contemporary Jewish Museum. It was the first tech-company party held at the sleekly modern spot,…
RockYou spends around $3 million on two new profile decorators
Widgetmaker RockYou acquired Pieces of Flair and Speed Racing, applications which, according to Facebook's directory, see about 432,042 and 190,441 daily active users. Terms of the deals weren't disclosed, but an industry insider says RockYou probably paid $1 million for Speed Racing and $2 million for Pieces of…
Did Slide get rival RockYou's Facebook apps punished?
Traffic to RockYou's popular Facebook widget Super Wall declined from 2.1 million to 600,000 daily users over the last few days, as Facebook blocked the widget from sending users notifications and messages, claiming RockYou had violated Facebook's privacy policies. RockYou CTO Jia Shen told Inside Facebook the…
Slide's Top Friends back on Facebook after third-party privacy audit
Facebook's third-most popular widget, Slide's Top Friends, is back after Facebook suspended it on June 26. (The offense: displaying Top Friends' users birthdays and other private information that wouldn't normally be visible on Facebook.) What took so long? Following the suspension, Slide wanted to call its apps the…
A good way to tell RockYou you don't want to work there
Wantrepreneur Kyle Brady got a call from a recruiter the other day, he writes on his blog. The recruiter wanted Brady to take a job with widgetmaker RockYou. We thought the skeptics among you might appreciate Brady's response:
$35 million round wasn't enough for RockYou
Online widgetmaker RockYou is still looking for another $5 million to $15 million in funding, even after it took $35 million last week, at a $300 million valuation. That money was for doubling its staff, moving to a larger office in Redwood City and acquiring more widgets — those annoying add-ons to social-network…
Blake Commagere, RockYou ready to start biting over Vampires, Zombies, and Werewolves
Who owns the most annoying applications on Facebook? It seems incredible that anyone would want to take credit for Vampires, Zombies, and Werewolves, three of the most useless and yet most used applications on Facebook. And yet Blake Commagere, their developer, and RockYou, the company which markets those apps, and…
Did Facebook's developer-unfriendly redesign cost RockYou $150 million?
Despite the rumors, we all know widgetmaker RockYou isn't really worth $400 million. Not with the way ad buyers feel about spending on social media. We hear RockYou's latest investor, Doll Capital Management — which funded the company with another $35 million today — didn't value the company at $400 million either.…
RockYou raises $35 million
Widgetmaker RockYou raised $35 million from venture firm Doll Capital Management and private investors. Rumor has the deal setting RockYou's value near $400 million. RockYou created Facebook widgets SuperWall, Vampires, Likeness, X Me and claims 87.5 million visitors a month and 2.7 billion pageviews. Paying…
Bezos-backed Kongregate moves to Facebook platform
Kongregate, a sort of YouTube for Flash games backed by Amazon.com founder Jeff Bezos as well as Greylock Partners, will adapt some of its 4,500 games to Facebook's platform this week, Kongregate CEO Jim Greer told Inside Social Games. Kongregate makes money, or tries to, through advertising it shares with third-party…
R is for Rose, who made Digg his toy
Kevin Rose takes up 62 out of 294 pages in Sarah Lacy's Once You're Lucky, Twice You're Good, her new book about Web 2.0. That's less than I expected, since Rose was the coverboy for the BusinessWeek story, co-written by Lacy, which launched her book. From the look of the index, not much time is spent on the women…
Hyped widgetmaker explains the widgetmaker hype
Union Square Ventures funded Mark Pincus's casual games maker Zynga with $10 million not long after Max Levchin-founded widgetmaker Slide raised $50 million. Competitor RockYou wants a round of funding that would value it at $400 million. We like to scoff at these purveyors of online sheep-throwing tools, but that's…
How widgetmakers hijacked Zuckerberg's Facebook redesign
Facebook's redesign — originally planned for early April, but delayed due to objections from widgetmakers like RockYou, Slide, and Zynga — is no longer a Mark Zuckerberg production. Third-party developers have hijacked it. A source close to the redesign process tells us "Facebook has made some changes to the…
Widgetmakers successfully gut Zuckerberg's Facebook redesign
When we ran screenshots of Facebook's new profile pages back in late February, what you saw was a classic Mark Zuckerberg production. A source close to Facebook tells us the profile redesign was Zuckerberg's pet project, his baby. Well, that baby is dead.
4 things BusinessWeek won't tell you about its under-30 entrepreneurs
The problem with lists like BusinessWeek's collection of 13 under-30 entrepreneurs: Inevitably, in an effort to fill a demographic quota, editors scrape the bottom of the barrel. And presenting a balanced picture of these business novices cuts against the goal of serving up fresh faces. (Whether they're supposed to…
No one has any idea how much Facebook applications are worth
SuperPoke is worth $13 million according to Facebook application tracker Adonomics. The site awards applications like Slide's Top Friends and RockYou's SuperWall values in the tens of millions of dollars — which provides some of the basis for the 9-digit figures that Slide has commanded, and RockYou hopes to get, in…
Morgan Stanley trying to get $400 million for RockYou
RockYou, the widget maker best known for Facebook's Super Wall application, has hired Morgan Stanley to raise a new financing round at a $400 million valuation, according to a hedge fund manager whom the investment bank solicited for the deal. Slide, a competitor, recently raised a round and is now worth $550…
