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Posts Tagged “
Ronn Torossian
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New Beginnings
Incompetent superflack Ronn [sic] Torossian has moved his blog off Blogspot to a respectable new address, RonnTorossian.com. Not to be confused with RonnTorossianPR.com, which takes you to a douche ad.
spin
Ronn's Daily Inspiration
"For your imagination reaches beyond your thoughts and your mind. Its transforming power comes from the fact that it is connected to all you are. Life becomes the way you most sincerely and consistently visualize it to be. What do you dare to imagine?" [Thoughts From Ronn Torossian, the personal blog of the incompetent superflack]
5wpr
Fun PR Firm Seeks Fun Employee For Fun Times
Employment opportunity: 5WPR is looking for an HR director! I wonder if that's because incompetent superflack and 5W CEO Ronn [sic] Torossian fired his last HR director, filed a lawsuit against her, called her a "STUPID CUNT," and scared off potential clients? Well it could be anything, really. Good HR directors are hard to find! The full job ad is below, so apply right now. More »
the internets
Some people defend their online blog antics—sharing, bragging, writing, photographing—as simply a way to let their friends and family know what they're up to. Bullshit! The personal blog is a repository for personal vendettas, thinly-veiled sexual conquests, cries for help, intellectual masturbation, and career undermining. In other words, it is a rather stark portrait of your life, filled with Freudian slips. The thing is, being online every day—bloggin' as a self-promotional tool—wears down your boundaries. The things you'd thought you'd never say suddenly seem perfectly fine. Next thing you know, your blog is no longer some sort of branding mechanism. It's a place where you snap photographs of yourself sleeping. We've pointed out some of the most high-profile culprits.
More »
The Compulsive Oversharers of the Internet: A Field Guide
Some people defend their online blog antics—sharing, bragging, writing, photographing—as simply a way to let their friends and family know what they're up to. Bullshit! The personal blog is a repository for personal vendettas, thinly-veiled sexual conquests, cries for help, intellectual masturbation, and career undermining. In other words, it is a rather stark portrait of your life, filled with Freudian slips. The thing is, being online every day—bloggin' as a self-promotional tool—wears down your boundaries. The things you'd thought you'd never say suddenly seem perfectly fine. Next thing you know, your blog is no longer some sort of branding mechanism. It's a place where you snap photographs of yourself sleeping. We've pointed out some of the most high-profile culprits.More »
5wpr
Learn Conflict Resolution With Ronn [sic] Torossian
Incompetent and angry superflack Ronn [sic] Torossian and his agency, 5WPR, are all about creating powerful connections among the real movers and shakers in New York. So if you're a client or "FRIEND OF THE FIRM"—and if you are, you have some serious self-examination to do—you're invited to a special 5WPR Speaker Series event featuring Dr. Keith Ablow, succinctly described on his website as a "Forensic psychiatrist and author of thrillers." His topic for the evening? "Friction in the workplace and the necessity for conflict/resolution and chemistry building." What better subject for a night with Ronn, a man popular with employees, potential clients, the media, and feminists alike? Anyone lucky enough to attend this ironic event, please send us a report. The full—and predictably ineloquent—invitation is below. More »
Career Counseling
"The number of resumes from media folks seeking to transition to PR in recent months has been nothing short of shocking to me. Simply a tremendous amount of resumes floating around this way (particularly among TV folks)."—5WPR CEO Ronn [sic] Torossian, on his blog yesterday. Questionable decision-making skills, media folks!
"The number of resumes from media folks seeking to transition to PR in recent months has been nothing short of shocking to me. Simply a tremendous amount of resumes floating around this way (particularly among TV folks)."—5WPR CEO Ronn [sic] Torossian, on his blog yesterday. Questionable decision-making skills, media folks!
correspondence
5WPR Argues Its Case
On Wednesday night, I had a meeting with Juda Engelmayer and Adam Handelsman, two top executives at Ronn Torossian's 5WPR, to hear them out. The meeting could accurately be described as "strained, but civil." I told Handelsman—who sold his own firm to 5W in 2004, and is now a partner in the agency—to send me a letter outlining his objections to our coverage of Ronn and 5W, and we would run it. His email came last night, and it is reproduced in its entirety below. More »
Awesome Damage Control, Ronn
5WPR CEO Ronn Torossian has forwarded us an email from Doug Imbruce, CEO of theU and CollegeOTR—the company that decided not to hire 5W previously, as reported in our last item. Click through to read Imbruce's entire email to 5W, in which he apologizes for the headache and objects to our characterization of their relationship. Though minutes later, Imbruce emailed us to add: "But, for the record: We are not hiring 5WPR as a direct result of the behavior of their CEO, and I am shocked he forwarded that email to you prior to me reaching out."
5WPR CEO Ronn Torossian has forwarded us an email from Doug Imbruce, CEO of theU and CollegeOTR—the company that decided not to hire 5W previously, as reported in our last item. Click through to read Imbruce's entire email to 5W, in which he apologizes for the headache and objects to our characterization of their relationship. Though minutes later, Imbruce emailed us to add: "But, for the record: We are not hiring 5WPR as a direct result of the behavior of their CEO, and I am shocked he forwarded that email to you prior to me reaching out."
5wpr
Former Potential Client Now Finds Ronn [sic] Torossian "Nauseating"
We received a lovely email last night from Stephanie Burton, the editor-in-chief of CollegeOTR, a college blog network. Burton tells us that she and her boss were looking for a PR firm to get them some visibility, and someone referred them to 5WPR, helmed by incompetent superflack Ronn [sic] Torossian. When they asked the agency about Ronn's bad press, "They brushed off our concerns about Ronn's reputation and blamed "jilted" news reporters for the bad press," she writes. [An interesting formulation: reporters who dislike 5W for legitimate reasons are "jilted!"] CollegeOTR eventually decided not to hire Ronn and 5W. And now, after learning more about his "Cunt" related history (summed up here)," she says, "The fact that we even considered working with him is more than slightly nauseating." That's edumacational! And after the jump, Ronn speaks out (and gets spoken about)! More »
5wpr
Joe Francis Entrusts His Reputation To Professionals
Softcore porn king and "Girls Gone Wild" founder Joe Francis was set free today after spending the past year in a Nevada jail. He pleaded no contest to charges of filming naked underage girls, and was let off with time served . Who is he turning to to rehabilitate his shattered image during this critical period? None other than woman-cursing flack Ronn [sic] Torossian's 5WPR, home to more than a few disgruntled ex-staffers. Francis worked with 5W before, and I guess the whole "women as stupid cunts" angle does fit in with his normal M.O. Rock on! [TMZ] UPDATE: And here is Ronn's perfectly tone deaf quote to the media about Francis: More »
5wpr
Ronn [sic] Torossian And His Happy Employees
Incompetent superflack Ronn [sic] Torossian is a busy man. When he's not suing his former employees (another one, yesterday!) or calling one of those employees a "STUPID CUNT," he has to run his firm, 5WPR. So what is life at 5W like? Judging from the tips we've gotten from former employees, we'd describe it as: Shouty and unhappy, with a mild chance of being embarrassed by a stripper. More »
exclusive
The Story Of Ronn Torossian
When Ronn [sic] Torossian, the incompetent superflack and 5WPR CEO who reps characters ranging from softcore porn king Joe Francis to nutty televangelist Benny Hinn Ministries, sued his former HR director Melissa Weiss last week, he was using a classic PR tactic: getting out ahead of the story. Ronn alleged in his suit that Weiss helped an employee leave 5W, thereby violating her contract. But Weiss has her own side of the story: that she was fired because she protested extensive, ongoing labor violations at 5WPR. What we know—because we have the evidence—is that on Friday, Ronn sent Weiss an email threatening, "You will pay for the rest of your life for trying to ruin my business." The subject line read, "YOU STUPID CUNT." More »
About Ronn Torossian...
A quick note regarding incompetent superflack Ronn Torossian's lawsuit against his HR director: There's much more to the story, including a fully separate set of allegations from the HR director against Ronn and 5WPR. We are assembling the details for a full report. As always, if you have further information on Ronn, 5WPR, or his tiff with his HR director, Melissa Weiss, please email us.
A quick note regarding incompetent superflack Ronn Torossian's lawsuit against his HR director: There's much more to the story, including a fully separate set of allegations from the HR director against Ronn and 5WPR. We are assembling the details for a full report. As always, if you have further information on Ronn, 5WPR, or his tiff with his HR director, Melissa Weiss, please email us.
exclusive
Ronn [sic] Torossian Is Suing His Former HR Director For Helping People Leave His Firm
5WPR CEO and shouty flack Ronn [sic] Torossian has filed a lawsuit against Melissa Weiss, his recently departed HR director, for helping a 5WPR employee look for another job. Let's make this clear: While Weiss was in charge of 5W's human resources department, the suit alleges that she was simultaneously helping a 5W account executive look for a job with another firm. The evidence consists of several emails between her and the other (now former) 5W employee, Maureen Lynch. Lynch tells us the suit is "a complete lie" and that the emails are unrelated. We have a call in to Weiss' attorney. On one hand, it's understandable that Ronn wouldn't want HIS OWN HR DIRECTOR—who was hired just last month—steering employees towards the competition. On the other hand, what would it say about life at 5W if that actually happened? From a PR standpoint, it may have been wiser to keep this quiet. Oh well! Ronn is seeking $360,000 in damages on each of three counts in the suit. After the jump, the smoking gun (?) emails that make up the evidence. More »
public relations
Did Philippe Really Spy On Celebs? Tell Us!
You may have heard that the Upper East Side restaurant Philippe found itself in a dicey position today when someone told Page Six that staffers there have been relieving their boredom by watching security camera footage of celebrities like Diddy and Tom Brady cavorting in the restaurant's private rooms. We hope you also noted that their spokesman, superflack and CAPITALIZATION FAN Ronn [sic] Torossian issued a stern defense of Philippe, saying it is "completely and utterly false" that anyone could be watching the tapes. To which we would only add: please email us if you have any information to the contrary. Although such contrary information, of course, does not exist. [Ronn's firm is also looking for a new HR director. We encourage Gawker readers to apply!]
Job Opportunity
5WPR, the agency led by Ronn [sic] Torossian, is looking for an executive assistant. The ad specifies that "Candidates must be fluent in English and well-spoken." Because their boss sure won't be! Hi-yo! [Craigslist]
5WPR, the agency led by Ronn [sic] Torossian, is looking for an executive assistant. The ad specifies that "Candidates must be fluent in English and well-spoken." Because their boss sure won't be! Hi-yo! [Craigslist]
Accurate Descriptions
"Our prayers are with the families of those injured in this tragic incident," said Ronn Torossian, a spokesman for the "Girls Gone Wild" flasher-video franchise. [Boston Herald]
"Our prayers are with the families of those injured in this tragic incident," said Ronn Torossian, a spokesman for the "Girls Gone Wild" flasher-video franchise. [Boston Herald]
