115,000 copies of San Francisco magazine, on newsstands throughout the city, name Marissa Mayer as Google's "Googirl."

I tried not to go there, really I did: San Francisco magazine's profile of Google cupcake princess Marissa Mayer is titled "Googirl". I'm guessing they didn't actually Google "googirl" before publishing. But if Marissa really is Google's googirl? You go, girl.

The only shocker in Julian Guthrie's profile of Marissa Mayer for San Francisco magazine: That the "gorgeously geeky Googler" is well-respected within the Googleplex. Perhaps among the executives Google PR trotted out for the ritual encomiums, but not among the rank and file. One engineering group so loathed Mayer…

A recent piece on Yelp written for San Francisco magazine by one Karen Solomon roughs up the local-reviews website, but Solomon's critiques are mostly on target: The site's audience is insular and dominated by Bay Area residents; it has struggled to expand to other cities and define a business model. Just one small…