<![CDATA[Gawker: sassy]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: sassy]]> http://gawker.com/tag/sassy http://gawker.com/tag/sassy <![CDATA[Three Magazines I Actually Miss]]> All the magazines are dying! It's the Internet's fault. No, actually magazines have always died. Statistically, 80 percent of them fail. Which is what makes the medium such a perfect object for nostalgia.

Not all of the deparated are worthy of such reverence. Will anyone weep for O At Home or Cottage Living? Rather didn't think so. Here are three I wish were still on the newsstand.

Spy
Though its circulation topped out at 194,000, Spy touched us all by destroying the '80s cult of celebrity. Spy, which launched in 1986, never lost its acidic insight as it morphed from a New York insider rag to a mainstream national publication. It established literary practices which Gawker readers might find commonplace: Dubbing Donald Trump, for example, a "short-fingered vulgarian." It died, at long last, in 1994 — just in time to inspire a generation of disenchanted Web writers, like Joey Anuff and Carl Steadman, who launched Suck.com, an unabashed homage, in 1995. (I worked at Suck.com for one blissful year.)

Sassy
I kept stealing this magazine from my high school gal pals. (Yeah, it took me a while to figure out I was gay.) Teen magazines are clearly doomed; drawing the Facebook generation away from laptops and cell phones is a hopeless cause. But if Sassy were still around, they might be driven to the newsstand to try out this newfangled ink-and-paper contraption. The reason why: Sassy spoke authentically using the real language of teenagers. Sort of the way Web publications have so enthusiastically adopted LOLspeak!

Upside
Launched in 1989, this magazine was the first of the tech-and-business titles that proliferated during the '90s and died after the dotcom bubble burst. (All of which are gone: The Industry Standard, eCompany Now, Business 2.0, and, for all intents and purposes, Red Herring.) The writing was uneven, but in its best days, it tweaked Silicon Valley like no one else. A cover showing Wired founders Louis Rossetto and Jane Metcalfe as Adam and Eve provoked hilarious outrage among the digerati. (Anyone have a scan of that cover? Please send it to me.) The magazine's decline had a tragic note: Aaron Bunnell, the magazine's Web chief and son of publisher David Bunnell, overdosed in 2000. The elder Bunnell kept the magazine going for another two years.

That's my list of magazines I wish were still publishing. What's on yours? Did anyone actually read Cottage Living? I'm sort of dying to know.

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<![CDATA[ From the mailbag: "I overheard someone...]]> From the mailbag: "I overheard someone blabbing that [former Jane and Sassy editor] Jane Pratt is planning a pow-wow with her old staff this week. Only the ones who worked for her (not Brandon Holley) are invited (Debbie, Josh, Jeff, Jauretsi, Lori, Bill, Eric, Erin, Kenya, Annemarie, Johan, Stephanie, Gigi). I'm dying to know if this is just a friendly gathering or is Jane plotting something? An old Sassy reader can only hope." Like a Phoenix rising from the ashes! Which makes Jane's last editor Brandon Holley, who we've also heard might be rallying the old troops towards some end or other, Madelyne Pryor?

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<![CDATA[N+1's Review Of The 'Sassy' Book]]> We can't believe we're saying this about anything in n+1, which is the most important literary journal of our time—but some things about Carlene Bauer's review of How Sassy Changed My Life are dead-on and great. Like: she takes the authors to task for not spending "more time thinking about why something like Sassy will probably never happen again, starting with the oft-repeated reason of corporate consolidation... Now advertisers know that girls have money—or at least that their parents do—but what difference has it made? Whose fault is it that putting Björk, Sarah Silverman, or Cat Power on the cover of a magazine has become a signal of subversion? Would corporations really lose money if they acknowledged their readers and viewers had more on their minds than sex, prize money, and violence?" Word. But also this could have done with some slash-and-burn chopping.

For example, if it were up to us, we'd have deleted the part that makes Carlene look like a sad loser who can't get over her teenage successes.

But they don't mention that Seventeen also published Sylvia Plath, Lorrie Moore, and Edwidge Danticat—all winners of its fiction contest. (Full disclosure: I am one, too.)
Like, ooh! Golf clap.

How Sassy (Should Have) Changed My Life [n+1]

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<![CDATA[Conrad Black Even Swears Like Nixon]]> conrblalordladyblack.jpg
  • In an interview with the Guardian, Conrad Black calls his fraud trial "bullshit" and announces that he's at war with the U.S. government. The paper also has an excerpt from Black's forthcoming biography of Richard Nixon, which praises the former president's "surpassing dignity." Read into that what you will. [Guardian]
  • Fashion mag ad pages sales: Count Vogue, W, Cosmopolitan, Elle, Marie Claire, Lucky, Men's Health, Men's Journal, and (maybe) Details and Teen Vogue as winners. Your losers: Esquire, InStyle, Seventeen, Cosmogirl, and Maxim. [WWD]
  • San Francisco Chronicle to cut 100 jobs, or 25% of the staff. [WSJ]

  • The business magazine segment is getting too crowded. That's bad news for titles like Business 2.0. [AdAge]
  • AM New York, Metro take their battle to the web. We've just realized that the guys at the subway entrances shoving their papers at you are the real world equivalent of pop-up ads. [NYT]
  • Time Warner shareholders passed resolutions calling for more control over the company's decisions. CEO Dick Parsons says the board will "carefully consider" the proposals, which sounds a lot like "no way in hell" to us. [WSJ]
  • Former Bloomberg employee Jon Friedman says that Bloomberg has nothing to worry about from the recent Thomson-Reuters merger. [MarketWatch]
  • Simon Dumenco: "The print-media industry is not only filled with f—k-ups, it coddles them." [AdAge]
  • Who reads England's Daily Mail? The paper says "web-savvy early adopters," the paper's critics say "troglodytic, white van-driving bigots." [Independent]
  • Former veep Dan Quayle wrote a book review for the weekend Wall Street Journal. Insert your own spelling joke here. [NYT]
  • Is Jane Pratt headed west? The former Sassy/Jane editor has put her townhouse on the market for $3.65 million. She once had sex with Drew Barrymore, you know. [NYM]

    ]]> http://gawker.com/index.php?op=postcommentfeed&postId=262078&view=rss&microfeed=true <![CDATA[Kim France And Her Big Butt]]> buttJuly, 1993. Sassy had just turned five years old, and wouldn't make it much longer. (On the cover: "My brother's gay. Big whoop.") A young lass named Kim France—Oberlin '87, now the editor in chief of Lucky—had recently left the magazine. Christina Kelly was newly Jane Pratt's number two, doing the real running of the mag. And so Sassy—Christina, we assume—gave Kim a rude send-off in the form of a fake advice letter about her rump. (Recent sightings of Kim France from behind reveal that her butt has not been exceptionally large in some time.) Click to enlarge for the full-page of "Dear Boy," with questions (real and fake) answered by J Mascis.

    Previously: How Christina Kelly Changed Jane Pratt's Life
    'How Sassy Changed My Life' Book Party

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    <![CDATA['How Sassy Changed My Life' Book Party]]> Lower East Side bloggerbar Lolita had a decidedly high school-ish vibe last night—a generation of ladies whose lives were so changed by Sassy magazine that they grew up to work in the media gathered there to fete the publication of Marisa Meltzer and Kara Jesella's book about that seminal teen mag. Doree and Emily were there. So was Atoosa Rubenstein.

    Emily: Well first tell me what you thought of the book! As you know, I loved it.
    Doree: I loved it too. All the behind-the-scenes stuff was great. They were pretty frank about Jane Pratt, I thought, without seeming catty.
    Emily: I was talking to Kara about that! I hazarded a guess that they'd gotten much of their info from Christina Kelly. And she said that actually, they got much more of their info from Jane!
    So, oh my god, Christina Kelly.
    Doree: Christina Kelly. She's like our generation's older sister.
    Emily: Exactly, like that Juliana Hatfield song, sort of! Actually that reminds me of the sobering conclusion I drew from last night. That all the people involved in Sassy are old now!
    Doree: Yeah. When i was 12 and Jane Pratt was 24 she seemed super old! Or... wait. I was 10 and she was 24?
    Emily: I guess when Jane was 24 I was...
    Doree: SIX? FIVE? Oh man.
    Emily: Um, five. Yeah. Anyway I think I freaked Christina Kelly out by being a crazed fan at first.
    Doree: I think she must get that a lot.
    Emily: Totally, I'm sure everyone was coming up to her and saying "I just have to tell you that you changed my life." Thing is, though? I can't think of anyone else I'd ever say that to!
    Doree: Ha! Kim Gordon.
    Emily: Kathleen Hanna.
    Doree: Anyway! Can we discuss Atoosa?
    Emily: YES! ATOOSA SPOKE TO YOU!
    Doree: I know. I have been blessed.
    Emily: What were her exact words?
    Doree: "Is this the line for the bathroom?"
    Emily: And was it?
    Doree: No! She was like, "Oh thank goodness!" and ran in.
    Emily: What an illuminating conversation.
    Doree: She reminds me of that Lily Tomlin character. The little girl in the big chair.
    Emily: Whoa! That is so dead on. I actually had to ask her to move when I was fishing my umbrella out of the pile by the door as I was leaving! I did not say, "Hi Atoosa, I'm sorry about being a part of the negative media. We kid because we love. Can you move so I can grab my umbrella?" But I SO should have.
    Doree: I did not see her talking to Christina Kelly.
    Emily: Thing is, she's very intimidating! I think being 7 feet tall is part of it.
    Doree: But she was wearing a little girl dress! It's like she's playing dress up! Whenever she speaks in public she likes to tell the story of how she finally got to intern at Sassy.
    Emily: And the way she tells it is a little different than the Sassy book has it, right?
    Doree:The Sassy book says she applied for a million jobs there and they finally let her be an intern. She also tells some story about running into them in the bathroom and having toilet paper stuck to her? Or something like that. Remember in the book how they said that Sassy became this refuge for freaks, but only the right kind of freaks? Atoosa was not the right kind of freak. I can't really see her with Nirvana posters in her bedroom
    Emily: Yeah, Atoosa has been open about the lack of Nirvana posters in her bedroom, right?
    Doree:It's like, she was rejected by the popular cheerleaders and the popular outcasts.
    Emily: Her preferred narrative is "I was a teen dork, and not the cool kind."
    Doree: She was a dork in all the wrong ways. And it seems like the cool girls still think she's a big dork.
    Emily: Well, as you know, I felt a little bit like a high school outcast at that party. (Let's bring it all back to me!) Because, as you say, the cool girls were in effect.
    Doree: It was a little much of cool media girl overload. It seemed like people were sitting in cliques and talking shit about everyone else there.
    Emily: Which was the coolest?
    Doree:The T girls were very cool.
    Emily: What other media outlets were represented? Jane obvs
    Doree: Lola Ogunnaike was there, as was Alex "not a girl" Williams. There was the curly-haired Penthouse editor. It was funny to watch people kiss Atoosa's ass! Sorry, I keep bringing it back to Atoosa.
    Emily: It kind of is all about Atoosa! Let's figure out why. I think she represents a very specific type of Sassy reader. Like, the title of the book is How Sassy Changed My Life. For some of us, Sassy changed our lives by introducing us to zines and bands and making it clear that there were other girls like us out there in the world somewhere.
    For others of us, Sassy was just about about how cool it could be to work at a magazine. So all those girls grew up and now they work at a magazine. And maybe it's not what they'd envisioned, because nothing could ever be that awesome again for a variety of reasons, including the internet? So the party is like a reunion, but it's also sort of a wake for peoples' lost dreams. No wonder everyone seemed to be in a bitchy mood!
    Doree: Yeah. i was actually thinking, again, because I think about this a lot, how different my high school experience would've been with the internet. And Sassy was the perfect pre-internet magazine. And maybe that is what Atoosa is trying to do—recreate Sassy online. But it's not going to work! Heh.
    Emily: It's not. But why isn't it?
    Doree:There's something off about her sensibility
    Emily: Exactly. And it's sad, because recreating a Sassylike thing online is actually a GREAT idea. (An idea that every woman in that room last night has probably spent some time seriously contemplating, I'd wager.)
    Doree:Oh totally. Can we discuss Jane Pratt more fully?
    Emily: Anytime!
    Doree: I felt like she was this specter.
    Emily: She's a symbol of so many things. And the biggest revelation of the book, for me, was the confirmation what I'd heard for years—that her knack was for being a figurehead, and for putting wheels in motion—not so much for day-to-day running a magazine.
    Doree: Right.
    Emily: She's also a symbol of being very successful very young, and what a double-edged sword that can be. I think maybe that is one of the reasons why there's so much schadenfreude directed her way.
    Doree: Right. 24! I still can't get over that.
    Emily: All these women (totally projecting, BTW!) grew up thinking, "I want to be the editor in chief of a national magazine when I'm 24!"
    Doree:YES, exactly. And that it was something possible.
    Emily: It's comforting to know that early success is sometimes less desirable than, you know... success when you're ready for it, I guess?
    Doree: Yes. That. Also Karen Catchpole was TWENTY?
    Emily: College = WAY overrated.
    Doree: Did we forget anything? Oh the 90s music was a nice touch.
    Emily: I loved the DJ! Pixies, Breeders. It made me want to have a 90s theme party. Ew, gross.
    Doree: Oh, the only thing I wish the book had was PHOTOS. Why no photos? Or cover scans?
    Emily: Faber & Faber. I mean, it's a book with a tight budget, it's for a niche audience.
    Doree: Yeah yeah. Still! I would've loved some photos of the office.
    Emily: I'm just glad it got published! I remember the editorial meeting when it was out on submission. Someone said, "Who would buy this book?" And I was like, "UM ME I WOULD BUY TWENTY."
    Doree: Haha, seriously. But I think it will do OK.
    Emily: Especially after I buy twenty! I'm a woman of my word.

    Earlier:
    How Christina Kelly Changed Jane Pratt's Life

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    <![CDATA[How Christina Kelly Changed Jane Pratt's Life]]> You "love book reviews—sorry I cut down on them for a while; they're now back in full force," declared Jane editor Brandon Holley her April editor's letter. Conspicuously missing from the newly replumped book section, though, was a review of a book that seems like a natural fit for Jane's audience: How Sassy Changed My Life. That's Kara Jesella and Marisa Meltzer's "love letter" to the magazine that kicked off the careers of thousands of women's studies majors turned women's mag editorial assistants—and the career of one Jane Pratt, who served as the seminal teen mag's editor in chief at the tender age of 24. Nary a peep about this book in a magazine that still has Pratt's name on the masthead as "founding editor?"

    Maybe it's because of the way Jane's portrayed in the book, for which nearly all of Sassy's former staffers spoke on the record. She's given a lot of credit towards the beginning for helping to create the magazine's signature chatty, first-person-heavy style: the staffers were "personas" and Jane "worked hard on getting each character exactly right." Jane is also praised for being a "charismatic leader" who made staffers feel like "anything was possible." But throughout the rest of the book, she's a background presence.

    Much more prominent is Christina Kelly, whose "What Now" and "Cute Band Alert" always seemed to nail the next actually hot new thing and gave the magazine its core of true credibility. And as Meltzer and Jesella have it, once the magazine began to seriously flounder and Jane was off hosting talk shows, Christina became editor in chief in all but name. "Jane was completely not around," Christina is quoted as saying. "I remember I was really not happy being the editor...." A fellow staffer adds that she remembers that "Jane was not being super straightforward with [Christina,] and she'd been with Jane since the beginning. Christina was running the show every day and she didn't feel that Jane was being honest with her—she didn't feel she had the inside information. There was extreme tension between them. That was no secret."

    As it turned out, Jane was keeping her search for a new position under wraps—when the magazine was sold so quickly that the staff wasn't even allowed to go back to their desks, she was already developing a new project at Time Inc. that would later, at Fairchild, become Jane. Her first hire there was Christina, so some sort of rapprochement must have been achieved. Still, this version of the Sassy story doesn't reflect so well on the lady who's currently kicking off her third act. Maybe that's why Jane didn't review the book: it might have just been a little too Jane.

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    <![CDATA[Sassy's 10-Year Period of Mourning]]> sassycover.jpgWho can spare more than 3000 words ruminating on a magazine, other than Spy, that died over 10 years ago? Why, Mediabistro, of course! Don't get us wrong: We lurved the now-defunct Sassy, the pages of which made a mini-legend of editor Jane Pratt and were later reincarnated in the shape of Jane. But 3000 words on Sassy, Jane, and the meaning of life as dictated by irreverent women's magazines strikes us as just a wee bit overindulgent.

    To be fair, the piece still gives a thoughtful look at why Sassy and Pratt were/are so important to those of us who use Cosmopolitan for litterbox liner. It just could've used an editor. Maybe the 'bistro can find one on Monster.com or something?

    There Goes My Hero — Finally [mediabistro]

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