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Accidental Billionaire
07/16/09

In reply to New Twitter Ad System Tested by New York Times Reporter
Turning twitter into a billboard isn't going to create a fortune 500 company. Even if they have breakthrough success with advertising.

They're fighting to stay aloft.
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DeadFred
07/16/09

In reply to New Twitter Ad System Tested by New York Times Reporter
How many users actually access Twitter from the Website versus a third-party piece of software like Tweetdeck or Seemich? I can't remember the last time I visited twitter.com.
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badasscat
07/16/09

@DeadFred: I use Twitterific on my Mac and Twhurl (or however it's spelled) on my PC. Twitterific serves ads randomly as part of the stream. I actually don't mind them. They're not ever-present at the top (like AIM does, or at least used to do), they're not animated, and they're pretty infrequent. They also don't look out of place in the stream, although it's always clear that they're ads (they have a bigger graphic than the userpics, it's on the opposite side, and the background color is black rather than grey).

I actually think it's a pretty genius way of serving ads through Twitter, because even though they're tasteful and unobtrusive, I *always* look at them. When I see the stream move, I always glance over instinctively. I don't know if I'm going to see a tweet or an ad until my eyes actually land on it. Though if it's an ad, I'm still not annoyed because there are always new tweets below it to read.

I think if Twitter created an ad network like this that could be used by third party apps in some sort of revenue sharing arrangement, that would work well for everyone.
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DeadFred
07/16/09

@badasscat: I use Twitterific on the iPhone. I've been served the same ad since the day I installed the free version (touting some sort of printing service; can't really tell because the ad text is shorter than a tweet), which doesn't indicate a very robust set of advertisers in the mix.

Real-time contextualized advertising is actually very difficult to do; Google's advertising isn't real-time. I would not underestimate how difficult this will be for Twitter to pull off; I don't have much faith in their technical abilities.
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raincoaster
07/16/09

@DeadFred: I prefer commercializing Twitter the Old-Skool way. Last night I saw @BeefeaterLondon come on and ask how everybody's day was going. Naturally, I assumed it was a bot, but at 4am, who else is there to talk to? So I said, "Just fine, but I'm out of gin."

Then they offered me a sample, delivered, and a slot as a Beefeater Ambassador.

Now THAT's how it's done, youngsters!
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▄█▀ █▬█ █ ▀█▀
07/16/09

In reply to New Twitter Ad System Tested by New York Times Reporter
"given how many of its users tweet in order to find information,"

Who Tweets to find information? I'd call it gossip and inanities-- But if I need information, i.e. facts, Twitter is not the place for it.
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DahlELama
07/16/09

@▄█▀ █▬█ █ ▀█▀: I only tweet for important things, like when I need someone to dial 911 for me, or to announce that I'm in the middle of a bank robbery, or when I run into stuff.
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notsofresh
07/16/09

In reply to New Twitter Ad System Tested by New York Times Reporter
So how long will it be before Denton starts doing something similar with the comments here, Slim Jim Ketel One Astroglide?
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contradicto
07/16/09

@notsofresh: Slim Jim, Ketel One and astroglide were the makings of my best night ever.
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notsofresh
07/16/09

@contradicto: Was that you?
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contradicto
07/16/09

In reply to New Twitter Ad System Tested by New York Times Reporter
At this point, Twitter is just opt-in spam anyway. They might as well start charging companies for it.
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skahammer
07/16/09

@contradicto: Oooh, "opt-in spam" is a good one. Stealing it.
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