It's not exactly shocking that someone doesn't understand the difference between PR and news, or news and advertising for that matter. As a business reporter, I've run into this kind of ignorance not infrequently - and what we have here is definitely ignorance, not a search mistake, given that he refers to Mnookin as a contributing editor. The sad part is that it's coming from a media company.
I should say, not surprising to me now, but it kind of blew my mind the first time someone thought that, since I'd written a story about their company, I must have a PR contract to write further stories about it.
1) He probably did know how to use google. That might have been the problem. Remember the google search tool is what led to old stories coming up as new stories recently, subsequently throwing the stock market into confusion when they thought companies were doing horribly when they were just doing badly?
2) He had a database, and the database told him that Mnookin's (that's fun to say, "Mnookin") position was PR. Whether or not he'd do much better on his sales calls if he confirmed the information is another issue.
In that entire long and somewhat uncomplimentary Seth Manookin piece on Bloomberg, it's hard to imagine how public relations in any form could have entered into the sales guy's head. Unless he never read a word of it.
@Uncle_Billy_Slumming: Contributing editors on magazine mastheads are usually just indie writers who get their random submissions edited by actual real editors, I have no idea why they're called 'editors,' does anyone else?
@Sarcastro: This all reminds me of that Golden Girls episode where the girls go to a funeral home owned by the Pfeifer's. Of course, pronounced P-feifer (hard P).
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hey good Mnookin,
what ya got cookin . . .
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I should say, not surprising to me now, but it kind of blew my mind the first time someone thought that, since I'd written a story about their company, I must have a PR contract to write further stories about it.
11/18/08
11/18/08
11/18/08
11/18/08
11/18/08
1) He probably did know how to use google. That might have been the problem. Remember the google search tool is what led to old stories coming up as new stories recently, subsequently throwing the stock market into confusion when they thought companies were doing horribly when they were just doing badly?
2) He had a database, and the database told him that Mnookin's (that's fun to say, "Mnookin") position was PR. Whether or not he'd do much better on his sales calls if he confirmed the information is another issue.
11/18/08
11/18/08
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