traumarama
It came to the office in a benign white envelope addressed to Alex Balk. When we opened it, editor Ann Shoket's business card fell out and then, so did the November issue of
Seventeen magazine. The cover was so heinously bright, Choire immediately shrieked (on the other hand, Choire is always immediately shrieking) and threw it from him. I picked it up—a mistake. Three seconds later my eyes were burning. Why must
Seventeen slather their covers in Hot Pink and Insane Aqua and Neon Yellow? It's like the magazine version of Claire's Accessories. The worst part is that even after you put it down, a scary green afterimage of Carrie Underwood's face floats in your head. Horrid! Vivid! Are teenage girls all going blind or something?
media bubble
In an interview with the Guardian, Conrad Black calls his fraud trial "bullshit" and announces that he's at war with the U.S. government. The paper also has an excerpt from Black's forthcoming biography of Richard Nixon, which praises the former president's "surpassing dignity." Read into that what you will. [Guardian]
Fashion mag ad pages sales: Count Vogue, W, Cosmopolitan, Elle, Marie Claire, Lucky, Men's Health, Men's Journal, and (maybe) Details and Teen Vogue as winners. Your losers: Esquire, InStyle, Seventeen, Cosmogirl, and Maxim. [WWD]
San Francisco Chronicle to cut 100 jobs, or 25% of the staff. [WSJ]
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james brady
James Brady takes a look at mags for teen girls and discovers that, in the post-Atoosa era, they're all going for a less racy presentation. We're not particularly interested one way or other (the sooner tweens learn the "17 Fastest Ways To Get Him Off," the sooner they'll be prepared for middle school), but the column itself is another Brady tour de force. While the namedrops aren't as plentiful as usual, the man can set a scene: "What's the formula? I asked founding
Teen Vogue publisher Gina Sanders over lunch at La Grenouille, the day before she and her family took off for a Jamaica holiday." But do we get one of those senility moments that is the hallmark of a Brady puffer?
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ann shoket
"The hardest thing is coming up with something to say every day ... Although a couple of my posts are about things that I have done, the purpose is to talk about things in their life. I don't want to talk about what I had for dinner." That's new-minted
Seventeen EIC
Ann Shoket on the challenges of blogging daily. Pain: felt. So if dinner's out, what does Ann discuss with her tribe? Well ... lunch.
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atoosa rubenstein
Former
Seventeen editor and current MySpace queen
Atoosa Rubenstein is going to the prom! Okay, not really—but she is going on a television program to discuss the prom. And she wants to include some tips from YOU. Yes: YOU. "Do YOU have any advice for parents about prom? Think about a parent who is terrified that their kid is going to get super drunk, do drugs, have sex or whatever. Is there anything sneaky that parent can do to protect their kid and feel more at ease on prom night?" Trans: "Please sell out your fellow teenagers." Guess what? Atoosa's tribe doesn't immediately get behind her on this one, for some reason!
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seventeen
Did we know that West Village gastropub-whatever hotspot
Spotted Pig had a third floor? We did not, but the gals at
Seventeen did, and so they threw the tiniest of parties there last night to celebrate new editor
Ann Shoket's first issue. Entrance through the rear, as they say! The top floor is like a cute Parisian apartment, with an open kitchen, two refrigerators, a hell of an oven. And so how was extremely tall editor Ann Shoket's day? "Meetings, meetings, meetings, meetings, meetings, and then a party!" the East Village gal said. She was in a two-tone dress, white in the bodice, black to the knees, black hose, undistinguished but not untoward shiny closed-toe heels.
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media
Bear Stearns has a bone to pick with the Times Gretchen Morgenson, as do most people with a background in finance who read her columns. [NYP]
Louise T. McBain's LTB Media somehow makes the Village Voice look like the picture of stability. [WWD]
Huggy, kissy Canadian suffragette Rachel Sklar stands up for sisterhood, which apparently means the right to not have unflattering pictures of yourself posted on the web. Thank you, Betty Friedan! [ETP]
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seventeen
April's ish of
Seventeen is the first produced under new E in C
Ann Shoket's regime. Is she working hard to differentiate herself from her predecessoress, the voluptuous, tribe-gathering, sparkling magical rainbow that is
Atoosa Rubenstein? Well, our first clue was in her
editorial letter, where she mentioned her formerly frizzy hair. Straight from the Toos's duckling-to-swan playbook! But a darker side of Shoket lay on the selfsame page: "I had three Red Bulls to get through this loooong photo shoot!" she claimed. Hmm, do girls with healthy body images chug three Red Bulls? And do they run cover lines like the one at right, or like "Get Your Best Butt?" We asked the
Atoosa Rubenstein who lives in our mind what she thought of the changes.
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seventeen
Ann Shoket's first issue as editor of
Seventeen hits the stands next week. Will she crawl her way into our hearts like
Atoosa Rubenstein did so scarily before her? (Related: Will she blog about cutting and emo?) Her first editor's letter—click to enlarge!— plays it smart; she casts herself as the new girl at school. (Whether she turns out to be a Heather or a Veronica, well, we shall see.) So far, she's getting points for chugging Red Bull and including shirtless pictures of David Beckham on her page. That's the kind of gal we want instructing America's teens! Also, we hear that her first covergirl is post-post-punkey fifth-wave-feminist Avril Lavigne, pegged to the Canadian lass's new album in April. So there, 'Toos!
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