“If you’re going to make cars, you better like cars. Ford liked cars. He was into like, tires and shit,” says Vice Media boss Shane Smith. “If you’re going to make content, you’d better love content, and understand what it is.” Well said.
Vice Media Is Making Tobacco Ads

An ad agency in London owned by Vice Media is now doing work for the tobacco giant Philip Morris International, the world’s most popular cigarette manufacturer.
A gentle “roast” of Vice boss Shane Smith last week by friends such as the head of HBO and Johnny Knoxville reportedly turned out to be one big “lovefest.” (Gawker was initially invited to cover this event, and then disinvited, for some reason.)
Double-Stuffing a Condom With His Friend's Dick and Other Shane Smith Tales on the Eve of Vice's Historic Obama Interview
This Sunday, in a special hourlong episode of Vice’s HBO show, Barack Obama speaks with inmates at a jail in Oklahoma during a roundtable interview hosted by Vice’s CEO Shane Smith. It is both the first time that a sitting president has visited a federal prison, and the first time that a sitting president has visited…
Shane Smith Trying Desperately to Rid Himself of All This Money
Fabulously wealthy brand ambassador and Vice Media boss Shane Smith spent $300,000 on dinner in Las Vegas last month.
"Perhaps the surest sign of Vice's impact is its influence on culture: It is perceived by many (including marketers at top agencies and brands) as the arbiter of cool."
Shane Smith Gave Vice Employees a Million Bucks
Last weekend, Vice had a huge concert party to celebrate its 20th anniversary. Before the party, zillionaire Vice boss Shane Smith handed out ca$$$hh money.
Earlier this year, Vice Media explored the possibility of taking over the CNN-owned cable network HLN. At an employee meeting this week, CNN boss Jeff Zucker reportedly said Vice boss Shane Smith is "an asshole." Wrong, Jeff—you're both assholes.
Shane Smith Has Problems
"To live is to suffer," Nietzsche said. "To survive is to find some meaning in the suffering."
What Is Vice Media's "Average" Salary?
Vice Media boss and enthusiastic brand ambassador Shane Smith yesterday publicly derided the "sour grapes" of also-ran website Gawker.com, declaring that his company's average salary is very high. Let's explore that further.
Vice UK Is Not as Cool as It Seems, Either
Vice Media, which is still playing footsie with the world's media conglomerates in search of a huge investment, is a global company. We've heard tons of complaints about low pay from their workers in the U.S. Employees in London say it's just as bad there.
Vice Reportedly in Talks for $2.2 Billion Deal With Time Warner
Sky News is reporting that Vice Media is currently in negotiations to sell "a major stake in itself" to Time Warner in a deal that would value Vice at $2.2 billion. Perhaps they'll finally make enough money to pay their staff a living wage?
Working at Vice Media Is Not As Cool As It Seems
Vice Media is one of the hottest media properties in America. It's the counterculture empire that even Rupert Murdoch could love. Vice's founder, Shane Smith, has speculated his company could raise tens of billions of dollars. So why are its employees so broke and pissed off?
Shane Smith Explains Journalism
Wanna understand the finer points of this whole journalism thing? There is no need to go to a "J-school" or a fancy conference. Just internalize the wisdom contained in this here interview with VICE boss Shane Smith.
Vice Is Very Touchy About Its Wonderful Work on Behalf of Brands
Shane Smith, the burly head of the VICE empire, is now worth several hundred million dollars, thanks to his company's peerless ability to sell counterculture cool to mainstream corporations. Don't mention that to Shane, though. It's a sensitive topic.
The Revolution Will Not Be Vice
Vice was once a humble magazine about doing heroin and having sex (on heroin). Now, Vice is a global multimedia company, partly owned by Fox, valued at $1.4 billion. Vice is so successful that it no longer needs to exist.
Your New Favorite Travel Show Shoots An Intern Point Blank
Kudos to Ryan Duffy, who started off as an intern at Vice and is now a correspondent for The Vice Guide To Everything. Earlier, he saddled down for a seedy lapdance and now he's being shot at in bullet-proof couture.