"Mercenary" snow plower Danny DiLorenzo hit the jackpot during the Snowpocalypse: He hung a sign on his truck that reads "No favors, F-ck You Pay Me," and has made $10,000 cash plowing in Brooklyn and Queens since. [NYP]

It's finally here: The snow is falling all along the East Coast and people are losing their minds! How will you survive the Snowpocalypse? Let us know in the comments.

King Bloomberg has declared a snow day! Long live the king! It's too snowy for New York kids to go to school today. City employees, however, are still expected to work. Who will care for their children? [ABCLocal]

Granted, New York is way better prepared for this than DC. And, granted, it's only 6-12 inches. But still: SNOWMAGEDDON 2010: NYC EDITION! Forecasters are now predicting up to a foot of snow in the city on Wednesday. [CBS 2]

Senators and Federal employees are taking a snow day, with three-foot snowfall blanketing the Atlantic seaboard from New Jersey to Virginia. As America braces for an "encore storm," one major dilemma remains: Which cute nickname won the weather system?