The only thing crazier than paying $32 (plus water and shoes) to ride an exercise bike in the dark is the way SoulCycle is describing itself to potential investors, now that it’s going public. The word “SOULccolade” makes an appearance.
A Manhattan spinning studio called FlowCycle offers special "RealRyder" exercycles that "tilt from side to side, mimicking the outdoor biking experience." Imagine—a technology so advanced that it mimics a bicycle. The future is now.
Gawker's least favorite exercise fad, SoulCycle, is opening shop in Williamsburg. "Hint, hint: If you've never been to Brooklyn, now might be a good time to check it out," says the press release. Ha. "Cross the bridge. Change your body. Find your SOUL!" continues the press release. Ha ha.
Spinlighenment fitness craze SoulCycle has swept New York and recently landed in the pages of New York magazine, in which writer Alex Morris described it like this:
Chelsea Clinton's gone to Haiti to sweat under the Caribbean sun and assist victims of the devastating earthquake? No, but she did host a spin class last night that doubled as a benefit, raising $66,810 from the likes of Kelly Ripa and Mark Consuelos, who pedaled alongside the former first daughter at the event. Try…
A stalker emails: "Alec Baldwin came into Equinox on Broadway and 91st this morning trying to get into my spinning class at the last minute. He was denied because the class was full and lifted weights instead. Didn't have much of an attitude and was pleasant to the other people working out around him." Also:
A jury today acquitted that stockbroker who upended a fellow spin-class participant's stationary bike. Christopher Carter had gone after Stuart Sugarman for shouting "Yeah!" and "You go girl!" at the top of his lungs after the class instructor declined to intervene. The district attorney went after him for assault,…
Last year, tabloids were abuzz with the story of a spinning class gone bad on the Upper East Side. One man was assaulted by another man, right in the middle of class. To be fair, the man who was assaulted—48-year-old Stuart Sugarman—is the type of guy who likes to shout out "you go girl!" and "great song!" during…
