Gawker's least favorite exercise fad, SoulCycle, is opening shop in Williamsburg. "Hint, hint: If you've never been to Brooklyn, now might be a good time to check it out," says the press release. Ha. "Cross the bridge. Change your body. Find your SOUL!" continues the press release. Ha ha.
We Came, We Spun, We Dubstepped: Gawker Does SoulCycle
Spinlighenment fitness craze SoulCycle has swept New York and recently landed in the pages of New York magazine, in which writer Alex Morris described it like this:
