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Television
Mistakes
McDonald's Shuns Miracle Weight Loss Man
When the movie Super Size Me came out, showing the ravaging effects of a monthlong fast food diet, it was terrible PR for McDonald's. The company spent tons of money combating the perceptions from that one overwrought documentary, seriously! And now, in what can only be described as a gift from the marketing gods, some fat guy has gone an all-McDonald's diet and actually lost 86 pounds (pictured: before and after). But the company won't sign him as a spokesman. You shallow fools! You think he's too ugly, DON'T YOU? More »
corporate america
CBS' Top Spokesman: Professional Slacker
If you ever find yourself needing an official corporate quote from CBS, the man who'll give it to you is Gil Schwartz, the Tiffany Network's top flack. And no matter how you feel about their news anchor, you have to give CBS credit: they're the only major media company to have a top PR person who writes books under a pseudonym about how much corporate America sucks. Schwartz's pen name is "Stanley Bing," and he's been writing for decades (currently, for Fortune) about all the business world's bullshit. Bing's real identity was outed more than 20 years ago, but—more bonus points—the network didn't fire him. They gave him a promotion! So how is CBS' Executive Vice President of Communications spending his time these days? By advising the world on how to slack off at their jobs: More »
spokespeople
Bally's Is Not Ready For A Britney Spears Endorsement
The internets are ablaze with the controversial question that has come to define our era: Will Britney Spears be the next spokesperson for Bally's Fitness? The rumors started this month, with appropriate denials from the company, Ever since the LA Times broached the topic last week by noting all the time Britney's been spending at the gym with her two trainers, the celebroblogosphere has been on permanent Bally's watch. The company claims they're just helping her get into shape out of concern for her health. And let's hope so. Can you imagine the escape clauses that would have to go into a spokesperson contract with the mentally unstable pop tart? More »
rumors
New Microsoft Guy: Johnny Knoxville?
Now this would be an interesting potential genius move/ mistake: According to an unverifiable leak to Gawker-approved blogger Cajun Boy In The City, Microsoft might be thinking about Johnny Knoxville as its cool new answer to Mac's young annoying hipster spokesman, Justin Long. You'll recall that Microsoft recently hired a new, more with-it ad agency in a bid to stop getting humiliated in 30-second spots. Is this what they came up with? We've emailed the company for comment [UPDATE: Microsoft's PR firm emails us: "Microsoft is planning a consumer advertising campaign with Crispin Porter & Bogusky. We have no other details to share at this time." Thanks!]. After the jump, the entire email [via Cajun Boy] from someone who purportedly attended a Microsoft focus group and saw it all firsthand. More »
spokespeople
