In your wondrous Wednesday media column: a mobile phone-focused magazine launch, a J-school's magical new fee, Stefano Tonchi talks trash, a sluggish growth forecast, and Northeast recruiting explained.

Stefano Tonchi landed one of the most coveted jobs in fashion when he was named editor of W ten days ago. Good thing he doesn't start until April 12. He went on trial today in Beverly Hills for a DUI.

In your tendentious Tuesday media column: W magazine names its new editor, The Onion gets a TV show, haters be hating on Christiane Amanpour, and a win for Brian Tierney, newspaper champion.

Sean Lennon turns 34 today. Sharon Osbourne is turning 57. Newly retired pro golfer Annika Sörenstam is 39. Former Senator Trent Lott is turning 68. Director Guillermo del Toro turns 45. Tony Shalhoub is 56. Jackson Browne is 61. John O'Hurley of Seinfeld and Dancing with the Stars is 55. Actor Brandon Routh is…

Fashion photographer Steven Klein opened up his Bridgehampton estate on Saturday evening to host the summer benefit for the AIDS Community Research Initiative of America (Acria), which funds HIV and AIDS-related research, treatment, and education. Sponsored by Calvin Klein Collection and Vanity Fair, the benefit…

• Eyebrows are no longer cool, apparently. Time to invest in a new pair of tweezers! [NYT]
• The CFDA and Vogue announced the 2009 Fashion Fund finalists today. [Vogue, Cut]
• Back in May, it was rumored that Stefano Tonchi, editor of the Times' rapidly shrinking T magazine, was heading out the door. Now the rumor…

• More on the winners and losers—both at the dinner and on the red carpet—at last night's CFDA Awards. [NYT, FWD, Cut, TDB, Pipeline]
• Not surprisingly, the powers that be at Calvin Klein aren't the least bit displeased by the new controversy surrounding their not-so-new ad campaign for the company's jeans line. […

Lift up your beer and make a toast: Mr. Mario Lopez is 35 today. Others celebrating on this Friday: Jets quarterback Brett Favre is 39. At the New York Times, Stefano Tonchi is 49 and Adam Nagourney is 54. Socialite Celerie Kemble turns 35. Artist Banks Violette turns 35. Cornell's Antonio Gotto Jr. is 73. Paper's …

Italian-born Tonchi is the bastion of high fashion behind W Magazine, sometime Gossip Girl cameo, and previous style editor at the NY Times.

The New York Times glossy quarterly T is expanding! And, according to this morning's memo from T Queen Stefano Tonchi (pictured!), there will be more and more T in your life in the coming months. (Also: a special food issue of the NYT mag in November 2008, edited by Mrs. Latte herself.) Q Princess Horacio Silva will…

Well, Bill Keller—pictured here with A Nameless Employee at the Balenciaga show in Paris this week—has only been the executive editor of the New York Times since 2003. But still, doesn't everyone know how passionately interested he's always been in Nicolas Ghesqui re's multiethnic fabric references?