NEW YORK - Wall Street is roundly rejecting news out of General Mills (GIS) indicating that it will roll out “Tiny Toast,” its first new cereal product in 15 years, later this month. The cereal bowl shockwave could have destabilizing effects throughout the global breakfast economy.

MARKET CHAOS: GENERAL MILLS STOCK PLUMMETS ON "TINY TOAST" ANNOUNCEMENT

Popular from Gawker

Gawker.com to End Operations Next Week

This Is Why Billionaire Peter Thiel Wants to End Gawker

Here’s What Gawker Media Does

Was This Disgraceful Olympic Boxing Match Fixed?

The Internet Reacts To Pokémon's Biggest Loser

What It Really Means When There's A 50 Percent Chance Of Rain

Gawker.com to End Operations Next Week

This Is Why Billionaire Peter Thiel Wants to End Gawker

Here’s What Gawker Media Does