Today, in delightful branding-related serendipity: Ron DiMenna, the 73-year-old founder of Ron Jon Surf Shops, was arrested for driving under the influence... of Four Loko. If only all apparel-store founders acted in exactly the way we expect their customers to!

The cornerstone of so-called Rovian politics is "attack your opponent on his strengths." At its most basic, perfect level, it means attack war hero John Kerry for being a spineless anti-American coward. McCain tried it early this season: Obama is popular and energizing, just like a dumb blonde celebrity. Everyone…

Sure, the internet is great, but you never know when some disgruntled person will go out and register a domain name that has to do with you. So 35% of companies "own the domain name for their brand followed by the word 'sucks.'" As well they should! Some companies are more thorough than others. Xerox has…

People today: they're all angry! There's taxes, politics-hell, the little man is getting screwed left and right! Corporate America understands and empathizes with your anger, and would like to encourage you to channel it into the constructive area of commerce. "On some fundamental level everyone's sick of everything,…

Sure, the current dicey economic climate has reduced America to nation of terrified food hoarders. But more importantly, it has cost us some of our annoying and unnecessarily strange advertising icons: Applebee's Wanda Sykes-voiced talking apple, and a bunch of guys running around in bizarre red pigtail wigs on…