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New York, 7:57 AM
Mon Nov 30
21 posts in the last 24 hours

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  • posts about #streetwear more →

    Streetwear Brand Now Has No Brand And That's Its Brand

    "Our customers wanted more flip-flop luxury"

    Streetwear Has Gone Too Far
  • Your version of Internet Explorer is not supported. Please upgrade to the most recent version in order to view comments.
    Dsmvwl  Admin  Promote to frontpage Approve user Ban user ×
    Image of Botswana Meat Commission FC Botswana Meat Commission FC
    08/13/09

    In reply to Streetwear Brand Now Has No Brand And That's Its Brand
    I never was really into Fresh Jive. I was, however, really into Nautica shit for a while. Huge puffy vests, awful be-logoed sweaters, with gigantic beige cargo pants and fluorescent orange New Balances. Jesus, 1997 was awesome.
     Reply
    Botswana Meat Commission FC was starred Botswana Meat Commission FC was unstarred
    Image of snugbug snugbug
    08/13/09

    In reply to Streetwear Brand Now Has No Brand And That's Its Brand
    This whole "banishing the logo, de-branding the brand" stunt is totally old-school Maison Martin Margiela. Margiela is probably the most famous upmarket designer who just sews a patch of blank fabric or a sequence of numerals signifying the sizes, into the clothes, in lieu of a label with his name. Yohji Yamamoto has done it, too--I remember getting a press release once about Yohji doing some one-off "anonymous" collabo with some other brand, which was supposed to be "revolutionary," because neither of the entities put their names on the product. Of course, the best part about it was that they ANNOUNCED THAT IN A PRESS RELEASE.
     Reply
    snugbug was starred snugbug was unstarred
    Image of Nic Fit Nic Fit
    08/13/09

    In reply to Streetwear Brand Now Has No Brand And That's Its Brand
    Freshjive is the bomb, yo. It's on a hype tip. Dope. The business.

    Oh, God, the early nineties is back, isn't it?
     Reply
    Nic Fit was starred Nic Fit was unstarred
    Image of shostakobitch shostakobitch
    08/13/09

    @Nic Fit: fuckin a. my mossimo shirts have blurry lettering. is it because you're fuuuuucked up or perhaps have astigmatism? i don't know brah but who drank all my fuckin' lynchburg lemonades?!
     Reply
    shostakobitch was starred shostakobitch was unstarred
    Image of Cheap Shot Cheap Shot
    08/13/09

    In reply to Streetwear Brand Now Has No Brand And That's Its Brand
    I'll keep my BoxFresh cargo pants forever!

    I wish Apple could go brandless like this.
     Reply
    Cheap Shot was starred Cheap Shot was unstarred
    Image of Hamilton Nolan Hamilton Nolan
    08/13/09

    @Cheap Shot: Haha Boxfresh. Yes.
     Reply
    Hamilton Nolan was starred Hamilton Nolan was unstarred
    Image of hamburgerhotdog hamburgerhotdog
    08/13/09

    @Cheap Shot: Stussy still infects the earth, no? Only now it's Target and not Ron Jon Surf Shop...
     Reply
    hamburgerhotdog was starred hamburgerhotdog was unstarred
    Image of Foster Kamer Foster Kamer
    08/13/09

    In reply to Streetwear Brand Now Has No Brand And That's Its Brand
    Embarassing: my first Freshjive t-shirt was purchased in seventh grade from the Meadows' Mall's outpost of a Pacific Sunwear, along with, I believe, a pair of JNCO jeans "boot cut" enough to smuggle child labor in, and a pair of Anarchy sunglasses. Freshjive going brandless means it's now easier to forget that sordid past.
     Reply
    Foster Kamer was starred Foster Kamer was unstarred
    Image of hamburgerhotdog hamburgerhotdog
    08/13/09

    @Foster Kamer: I believe I may have owned one that said "Phuc U", but granted this was in 1993 and I lived in Minnesota, where that was still truly (sadly) subversive.
     Reply
    hamburgerhotdog was starred hamburgerhotdog was unstarred
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