advertising
Deep down, the smokers among us knew that this day was coming: a new study says that warning labels on cigarette packs subconsciously make people want to smoke
more. Does this mean the City of New York will stop running all those anti-smoking ads with the tracheotomy dude who can't swim any more and the
amputee lady who lost her fingers? No, those are just good old-fashioned punishment. [
Ad Age]
horse race
Negative ads usually work, despite the fact that everybody whines about them. Not this year! Political scientists (A real job title? Not sure) say that this year's campaign is—as old Bob Schieffer grouchily pointed out last night—the most negative in the history of history. But
they also say that
this time, that negativity is actually backfiring, for once. Apparently "imaginary bullshit" ranks lower on voters' priority lists than ever before:
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what we need more of is science
Every election season, commentators trot out the old statistics about how more education makes people more likely to support Democrats, more studies are published on how liberal
Daily Show viewers are so well-informed, and various smart people try to explain why anyone would ever vote for a Republican, against their "self-interest." This month has seen three alarming and remarkable scientific investigations into Americans' inexplicable habit of voting for George Bush and John McCain. Which means: trend! Hooray! Let's take a look at what America's top scienticians say about fucking idiot flyover losers and their stupid voting:
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Sex
The sad television image: while single people run around coupling with any and all sweaty bodies in their path, married people are sick of each other and never have sex. Not tonight, honey! The happier truth: in real life married people actually
do have sex! Or so we hear. This disconnect is a matter of concern to certain segments of the right wing pro-marriage
fringe, who feel that TV's bias against showing boring husband-and-wife sex is—I don't know—making people not get married? It's unclear. What we know for sure is that our networks must do more to promote fucking within marriage; particularly NBC, which has an obvious preference for "bestiality and necrophilia":
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usa
Shed a patriotic tear, fellow Americans: we are the most drugged-out nation in the world. A
new study (of 17 nations) shows that more than 16% of Americans have done coke, and more than 42% of us have smoked weed, absolutely
blowing away second place finisher New Zealand and the rest of the civilized world. Suck our woolie blunt smoke, Kiwis! Fetch our crack pipe, Netherlands lightweights! All it takes is one look at this handy chart to see... did you lock the front door? Did you
hear something? Click to enlarge. Dude, awesome.
public relations
PR firms are mighty enthusiastic to have
relations with bloggers. Close, close relations.
APCO Worldwide—a scarily connected lobbying and PR superfirm with all types of ex-politicos on its payroll (including former White House flack Scottie McClellan!)—just released a
survey on "The State Of Blog Relations," that asked both bloggers
and PR people about their ideas on how they can make nice with each other [via
PRWeek, where I used to work]. So the flacks all came off like devious bastards, right? Well, some, but the bloggers also came off like money-grubbing sellouts!
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sex
A huge new study of
sexuality in France has just been released, with a shocking conclusion: French women like sex. They are becoming more like men in the age they first have sex (17-ish), the number of sexual partners, and the length of their sex lives—90% of women over 50 say they're still getting laid, versus a mere 50% in 1970. But more surprising than that is a worrying trend among young French men: they're just not that interested in this whole sex business, thank you very much!
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marketing
Advertisers are figuring out that traditional TV ads are getting less and less effective as a way to reach all you hungry consumers. So many people have DVRs these days that ads are getting skipped more than ever before, and the Internet is cutting into TV as a medium (fa sho!). In a new study, 62% of advertisers said that TV continues to suck. But have no fear, because they are finding new and more devious ways to get their marketing messages into our brains. Online TV shows, video on demand, and even " set-top-box menus" are all in line to get more ads. Great! You cannot escape. SonyCokePepsiMcdonalds. [
Broadcasting & Cable]
things to snort
According to a study, chewing Orbit and other sugar-free gum can make you lose weight. Chewing a lot of Orbit makes you lose a lot of weight! On the other hand, it also makes you use a lot of toilet paper.
[A] 21-year old woman reported experienced severe diarrhea four to twelve times per day. She'd lost 11 kilograms and had a body mass index of 16.6, substantially below normal. Patient interviews revealed she was chewing about 15 pieces of sugar free gum per day. She stopped chewing the gum and her symptoms disappeared.
Whatever, BMI: 16.6
and good breath all for a dollar fifty? We're in.