Today, though, we realized that we're wrong. Bloggers, in fact, are scum.

Why this sudden change of heart? We just came into possession of an email exchange between our old compadre Mario Lavandeira, the proprietor of PerezHilton.com, and Jose Martinez, a publicist at Harrison & Shriftman, which handles PR for Playboy's parties, like the one they just threw at the Super Bowl. And to which our pal Perez, who's been in Detroit covering celebs at the game, was apparently not invited.

Here's how it started:

From: Jose Martinez, Harrison & Shriftman
To: Perez Hilton
Date: 2/6/06

Someone just sent this to me..... was this comment in response to you not being invited to our party?

"The Maxim party overflowed with celebs and VIPs who decided not to go to the Playboy party, which was very far away, at the airport."

Thank goodness, only non-insiders read your unreliable page. You need to really be more responsible if you desire longevity in this business. I understand being snarky, but lies only make you look stupid in the end. I trust you'll see our media coverage in the coming days and see who and what our party really was like.

From: Perez Hilton
To: Jose Martinez
Date: Mon, 6 Feb 2006 14:52:29 -0500

...You may choose not to invite me and invite a blogger who gets 1/3 of the traffic I do, and I can choose to write whatever I play.

I never claim to be objective. In fact, I reslish in my perspective and point of view. That's why people visit my site, so much that I get more visitors in ONE day that visit me than read Star or OK in one week.

If and when Harrison Shriftman decides that I am "worthy" of being invited to your events, then I will begin to give them favorable coverage....

And then it just kept going. And got better (like when Perez started name-checking his promotional gigs). So much better (like when Perez decided to cc celeb-mag editors around town).

The whole thing is after the jump. Go read it. (We'll be in the shower, trying to wash off our bloggerness. And any association we've ever had flacky enablers.)

From: Jose Martinez, Harrison & Shriftman
To: Perez Hilton
Date: 2/6/06

Someone just sent this to me..... was this comment in response to you not being invited to our party?

"The Maxim party overflowed with celebs and VIPs who decided not to go to the Playboy party, which was very far away, at the airport."

Thank goodness, only non-insiders read your unreliable page. You need to really be more responsible if you desire longevity in this business. I understand being snarky, but lies only make you look stupid in the end. I trust you'll see our media coverage in the coming days and see who and what our party really was like.

From: Perez Hilton
To: Jose Martinez
Date: Mon, 6 Feb 2006 14:52:29 -0500

And I trust you will keep your ego in check and remove your dislike (or indifference) of me from the equation.

You may choose not to invite me and invite a blogger who gets 1/3 of the traffic I do, and I can choose to write whatever I play.

I never claim to be objective. In fact, I reslish in my perspective and point of view. That's why people visit my site, so much that I get more visitors in ONE day that visit me than read Star or OK in one week.

If and when Harrison Shriftman decides that I am "worthy" of being invited to your events, then I will begin to give them favorable coverage.

In the mean time I am free and will continue expressing my thoughts about Harrison Shriftman to all of my publicist friends, media friends and your current clients that I know.

If you and or Lara wish to speak with me to hopefully clear the air, I can be reached on my cell anytime at 718.813.XXXX.

Perez

From: Jose Martinez
To: Perez Hilton
Date: 2/6/2002

Im not going back and forth with you over this. It's just lame to lie it's like get a life... And BTW -I don't respond to threats. You can say what you will about our agency, that is your right. Best of luck in your endeavors.

Jose Martinez

From: Perez Hilton
To: Jose Martinez
Date: Mon, 6 Feb 2006 15:00:14 -0500

Thanks cupcake!

Look for me on E! News tomorrow night talking about every party expect yours.

Kiss kiss.

Perezzle

From: Jose Martinez
To: Perez Hilton
Date: 2/6/2002

Ok. Thank you for the heads up. I'll be busy watching our network coverage. Have fun on cable. Xoxo back, love

From: Perez Hilton
To: Jose Martinez
Date: Mon, 6 Feb 2006 15:04:43 -0500

And on your way to work, be sure to listen to me on Star 98.7, where I am also a regular correspondent and will be doing my Super Bowl wrap-up.

I'll be sure to give you a personal shout-out!

:-)

From: Jose Martinez
To: Perez Hilton
Date: 2/6/2002

Are you done self validating? You're a joke to me no matter WHO you work for. Enough is enough.. Give your bio to people you work with. We don't work with you. Thanks.

From: Perez Hilton
To: Jose Martinez
Cc: xxxx@peoplemag.com, xxxx@usmagazine.com, xxxx@ok-magazine.com, xxxx@amilink.com, xxxx@bauerpublishing.com
Date: Mon, 6 Feb 2006 15:09:37 -0500


THANK you! THOSE were the words I was waiting to hear. Now I know where I stand with your agency.

Thank you for speaking on behalf of everyone there.

Perez

P.S. I hope you don't mind that I CCd a few of my friend that work at the celeb weeklies on this email.

From: Jose Martinez
To: Perez Hilton
Date: 2/6/2002

Hahahah.. This is funny now those of you on this I work with "hi guys," Special shout outs to Laudadio and Birn... Also Im sure those on this CC list at Star and OK will see how you put your site above their pubs If not here is a reminder of what you wrote (this is also the part where you admit to lying"):

"I never claim to be objective. In fact, I reslish in my perspective and point of view. That's why people visit my site, so much that I get more visitors in ONE day that visit me than read Star or OK in one week."

.... Perez, you are truly more of a joke than I thought.. And not very careful....

Hahahaahahahahah

From: Perez Hilton
To: Jose Martinez
Cc: xxxx@peoplemag.com, xxxx@usmagazine.com, xxxx@ok-magazine.com, xxxx@amilink.com, xxxx@bauerpublishing.com
Sent: Monday, February 6, 2006 3:15 PM

Uhmmm. You obviously don't know that what I tell you I have told Kelly and Jen to their faces. I take pride in that fact. Why would I try to hide it???

You know, I can afford to be unprofessional, because I make probably a lot more money than you do. You, on the other hand, can't afford to be as crass and reckless ad crazy Perez.

Be careful!

Our quick take on the commercials: FedEx cavemen: funny; CareerBuilder apes: funnyish, but it must suck as a jobs site if the dude still works with monkeys a year later; Bud and Bud Light: reasonably funny; Gillette: sucked; Burger King: freaky; American Mortgage, or something: funny, but we have no idea what was being advertised. Finally, Diet Pepsi: What the fucking fuck? Diddy recording a song with a can of Diet Pepsi? Jackie Chan making a movie with a can of Diet Pepsi? "Brown and bubbly"? Brown and bubbly"?! What's amazing is that someone was actually paid — probably quite handsomely — for that tagline.

The food, on the other hand, was delicious. Beers and delicious sandwiches and homemade nachos and all sorts of other stuff. All after a daylong brunch of eggs and bagels and lox and cupcakes. Ultimately, we got home happy. And also just in time. Why just in time? Well, um, let's just say: Brown and bubbly.

Lifting Super Bowl ads Above the Lowbrow Level [NYT]
Coverage of Super Bowl XL [Deadspin]

Of course, Deadspin did not arm Daulerio with, say, game tickets or press passes or anything like that. We imagine the idea, then, is to enjoy watching that lovable scamp Daulerio try to find, you know, anything to file video reports about.

So far, he's got a riveting report on a taxi ride.

Yes, the blog revolution is an awesome thing to behold.

Live at SBXL: Hello Detroit! [Deadspin]