<![CDATA[Gawker: super deluxe]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: super deluxe]]> http://gawker.com/tag/superdeluxe http://gawker.com/tag/superdeluxe <![CDATA[The Internet's funny business tunes out]]> Superdeluxe, Turner Broadcasting's ha-ha video site, has finally shut down. Is anyone going to miss it — or the rest of the Web's other humor-clips startups?

Unlikely, save for one determined Atlanta fan with a taste for hip-hop cartoons. Superdeluxe's staff was laid off in May, but it took the Time Warner subsidiary seven months to move a small portion of its video library over to AdultSwim.com and shut the site down.

Turner isn't the only one finding it hard to get a laugh. Funny Or Die, which has never matched the popularity of "The Landlord," the bossy-baby clip from Will Ferrell, has morphed into a collection of cooking videos and videogame walkthroughs. Heavy.com is in management disarray, and is trying to make money on its advertising network rather than funny videos. eBaum's World, bought by the older brother of Google founder Larry Page, is entwined in a baroque financial disaster. And JibJab, famed for its political-satire musical numbers, seems to make more of its money through serving as an advertising agency for the likes of OfficeMax and Honda.

Why the serial failures? One could point to the struggling market for online advertising, or sponsors' unease with the racier fare preferred by the young male demographic they're hoping to reach.

But I think it has more to do with the nature of humor. Telling someone that they're about to hear a really funny joke just raises expectations. A website dedicated to laffs will find its viewers inevitably drifting away as the gags go flat. Sad as it is to say, people go to YouTube prepared to be bored — and then they're delighted to find something mildly amusing, becauses it's so unexpected. There's no business to be built around such idle surfing — but it's the very nature of how people get their laughs.

]]>
http://gawker.com/index.php?op=postcommentfeed&postId=5112823&view=rss&microfeed=true
<![CDATA[Turner shuts down comedy site SuperDeluxe.com, and "no one could deny they were crying their asses off"]]> SuperDeluxe.jpgTurner will shutter comedy site SuperDeluxe.com and roll its content into AdultSwim.com, paidContent reports. In an internal memo, Turner Animation exec Paul Condolora writes that "in SuperDeluxe.com and AdultSwim.com, we have businesses whose potential for individual growth is limited by their increasingly complementary content." They say dying is easy and comedy is hard, but in this case we beg to differ. It all reminds us of the time — documented in an episode of SuperDeluxe's "Professor Brothers," below — that "a group of Marys went up to lay flowers and toys on Jesus's grave" and discovered "that there were doves, everywhere and they were crying their asses off."

]]>
http://gawker.com/index.php?op=postcommentfeed&postId=388516&view=rss&microfeed=true
<![CDATA[Super Deluxe Becomes The Internet's Arrested Development]]> baby-cakes.jpgIt's over! The most consistently funny comedy site on the Internet is getting folded into AdultSwim.com. Turner is shutting down Super Deluxe and laying off most of its staff, according to paidContent.org. Now the original web content will get stuck with clips from Family Guy and Adult Swim's increasingly weird-without-payoff lineup. The good news: The guy below gets a TV deal.

As with Arrested Development, Super Deluxe was a cult hit that just didn't get huge mainstream attention — like pretty much every video content site besides College Humor. But also like the show, it introduced some great talent who are going on to better deals. Well, at least one of them.

Brad Neely, creator of the classic "Washington, Washington" cartoon, got a TV deal for his two Super Deluxe series "Baby Cakes" and "Professor Brothers." Super Deluxe has a preview:

But if the site drops shows like Chasing Donovan and Derek and Simon (which already looks dead), I hope to god they get a deal somewhere else. Because I ain't watching "Tim and Eric" again.

]]>
http://gawker.com/index.php?op=postcommentfeed&postId=388619&view=rss&microfeed=true
<![CDATA[First Signs Of Media Recession?]]>
  • Word is that 15 people have been laid off from Elle.com and other websites at French-owned magazine group, Hachette. We're working on a longer story about the travails of Elle and the other Hachette titles. Backstory to nick@gawker.com.
  • That excellent video website, Super Deluxe, is being shut down. Sorry, it's being folded into another Turner web property, the site for Adult Swim. Nick Douglas is working on the story.
  • More bad news for indie film makers: Hollywood studio Warner Brothers is closing down two boutique distributors. [Defamer]]]> http://gawker.com/index.php?op=postcommentfeed&postId=5008295&view=rss&microfeed=true <![CDATA[The Onion A.V. Club Hates Your Stupid Popular Video]]> Everyone knows that the most popular web videos are almost always crap. Did the Onion A.V. Club not check this before launching Videocracy, a daily list of "the most-talked-about online video content," or did they not care? Because in their inaugural chart [a commenter points out that the feature's a year old, which makes it even less explicable], each editorial description is a variation on "fuck you." Clip number 3 is "honestly not that impressive," #5 is "boring" (and like five years old), #6 is "annoying," 7 is "never-funny."

    This isn't just the product of a snide writer, it's true; but why bother telling me not to watch these things? If they're so important and buzzed about, save me the time and sum them up instead of just saying "Man, we hate this guy." You're writers, aren't you? Give me a run-down or go find me something worth watching, so you can at least rack up pageviews with the embedded video.

    The problem is, while there's lots of good and popular web video (even if 90% of it is on Super Deluxe), none of it is the most popular thing on any given day. The upside is that if you don't watch the "buzzed-about" crap that tops the charts, you actually don't miss out. The guy who shoved a soda can in his mouth is not getting a movie deal. Sometimes a breakout talent shows up in the top charts, but you can usually pick it out anyway and ignore the other 9 in the YouTube Top 10.

    That said, you actually do need to see this clip called "Ronald McDonald Insanity." But skip to the three-minute mark and just watch ten seconds. Which is honestly how to watch all top-10 videos.

    ]]>
    http://gawker.com/index.php?op=postcommentfeed&postId=355239&view=rss&microfeed=true