Like Napoleon marching into an abandoned Moscow, Larry Page and Sergey Brin have led Google's advance into traditional advertising only to find nothing to loot. Now begins Google's long imperial retreat, starting with 40 layoffs.

The best place to work in America is becoming like every other big corporation. Google, at its heart an overgrown advertising agency, is most famous for its lavish perks. Now those are disappearing.

What about the children? Palo Alto High School teacher Esther "Woj" Wojcicki took time away from educating future reporters to write about America's teens for the Huffington Post. In the piece, she promotes a nonprofit letter-writing project sponsored by Google and touts the use of Google Docs. No surprise there: Woj,…

Esther Wojcicki, known as "Woj" at Palo Alto High School, where she teaches journalism, is a beloved figure on campus. She's also quite welcome at the Googleplex, as the mother of Anne Wojcicki, who's married to Google cofounder Sergey Brin, and Google executive Susan Wojcicki. I wonder if proximity to power and…

Some folks are just lucky. Susan Wojcicki, for example, rented her garage to Larry Page and Sergey Brin, and thereby got a job working at Google before its IPO, where she went on to take undeserved credit for one of Google's key products. And then there are Wojcicki's four children, fortunate in their own right. Not…

Google cofounder Sergey Brin has explained his company's childcare fiasco thusly: It's an experiment in economics. And yet there's very little that's scientific about Google's approach to childcare, which has been to hand Susan Wojcicki, Brin's sister-in-law, a blank check, and then accuse parents of feeling…

Joe Nocera of the New York Times has taken note of Google's childcare crisis. A brief recap: After taking its childcare programs in-house, at the behest of Google executive Susan Wojcicki, the sister-in-law of founder Sergey Brin, Google hiked its rates 70 percent. Parents were infuriated not just at the price hike…

Life inside the Googleplex already resembles a daycare center, with its primary colors, bouncy exercise balls, and free food. But if you're a parent working at Google, daycare has become a nightmare. As recently as last July, Google advertised its Kinderplex child-care center as a perk, though the rates it charged…

The latest issue of Marie Claire profiles Google's top female executives. You've got to pick up a copy, if just for the fashion credits. From left to right: Shona Brown, Sukhinder Singh Cassidy, Megan Smith, Francoise Brougher, Susan Wojcicki, and Marissa Mayer. With the exception of Mayer's getup, never has a…

Google is racing with Yahoo and Microsoft to take a stake in Facebook, and win some of its advertising business. As with YouTube, Google was late to get in on the Facebook deal — but again, it's making a full-court press, with some of its top people. Negotiating the deal: Tim Armstrong, Google's chief of ad sales;…

Huffington Post's Esther Wojcicki gushes over Google's Lunar X Prize. It's not the $30 million those nice Google boys, Larry and Sergey, are offering whomever can successfully land a rover on the moon. This Palo Alto schoolmarm is keen on all the teaching tools the Lunar X Prize is providing educators. She writes,…

Success has a thousand fathers, and failure is an orphan — unless you can somehow spin an adoption tale into the mix. That seems to be what Marissa Mayer is trying to do. In a recent interview, Marissa Mayer tries to take credit for both Google's Gmail email service, as well as AdSense, the immensely profitable…

Susan Wojcicki, an early Google employee and sister-in-law to founder Sergey Brin, is a liar. In a puff-piece profile of Wojcicki and her Menlo Park house, whose garage served as Google's first office, a USA Today reporter lazily transcribes the claim that Wojcicki invented AdSense. AdSense, of course, is the system…