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teh hillz

the hills

Lauren Conrad's Branding Strategy: "Tchotchkes, Trinkets, and Trash"

The Hills reality mini-star Lauren Conrad is on the cover of US Weekly and the Wall Street Journal in the same week! (Which one do you think she is more excited about?) From the WSJ: "Lauren Conrad is famous for being on a reality show. But what she really wants is to run a merchandising empire." Literally: she's hired, like, a whole team of people to brand her. The problem, though? People don't take her seriously! (She goes on to hang herself in front of the reporter, asking somebody, "How do you spell 'beret'?") Then Kate White, editor of Cosmopolitan, explains why little LC will never be chosen for the cover of their magazine: More »

famous musicians

The Hills Are Alive With The Sound of Montag

Reality star Heidi Montag, of The Hills, has been warbling on and on about her singing career for some time now. We've heard a leaked single, "Touch Me", and now we have a video. It's for a different song called "Higher" that makes no sense (something about flying with your wings and nothing stopping you.) It begins with strange sounds and shots of the chanteuse climbing rocks and scaring away birds. Then she writhes around in the sand for a while. Naturally, it was directed by her scheming boyfriend/manager/Chucky doll Spencer Pratt. Oh, and there is also a behind-the-scenes video (after the jump) where Spencer runs around with his little camera and a funky looking boombox. It certainly begs the question: Who was filming Spencer filming Heidi? Polyhymnia, Muse of Sacred Song, that's who. [US] More »