Public Service Announcement: Know Who the Arcade Fire is, or Hipsters Will Kill You

Are you unaware of the Arcade Fire? Even after their big win at the Grammy's this weekend? Let this be a warning. Don't let this happen to you.

Are you unaware of the Arcade Fire? Even after their big win at the Grammy's this weekend? Let this be a warning. Don't let this happen to you.

When The Arcade Fire won a surprise Grammy last weekend, many viewers turned to Twitter to express their confusion and discontent. Thankfully, there's now a song to educate the ignorant masses. Arcade Fire? They're actually pretty mainstream!
As if The Wilderness Downtown (the band's experimental music video on Google Chrome) wasn't cool enough, The Arcade Fire have outdone themselves in their video for "The Suburbs." The video's directed by Spike Jonze and has the director's signature vibe.
Have you seen this music video for Canadian band the Arcade Fire's single "We Used to Wait"? Well, actually, it's not quite a music video—it's a website. But it does some pretty amazing stuff.