the art of the deal
Donald Trump, that arbiter of good taste and sound judgment, is reviving his twice-failed namesake magazine in November with the help of upscale publishing house Ocean Drive Media Group. The last iteration of the magazine,
Trump World, dispensed with staff payroll for the last two months of a brief, debt-filled existence under publisher Michael Jacobson and Premiere Publishing Group. "It's the third relaunch of a brand that dozens of advertisers won't go near, on a publication schedule that guarantees nothing can be timely or more than marginally detailed, being done for a man with no compunctions about screwing his licensees into the ground," a (totally disgruntled, for obvious reasons) former staffer told us.
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