Well, we knew that this was coming: The Daily, launched by News Corp in early 2011 with great fanfare as the world's first "iPad newspaper," will be folding this month. Almost two years. That's about right.

The Daily, News Corp's big fancy well-funded "iPad newspaper" project, was never really a good idea from day one. A once-daily, hugely expensive, geographically nonspecific newspaper that is not available on the internet: just not a great business plan. Now, a year and a half after the launch, the reality appears to…

The Daily is a daily newspaper that is available only on iPads. This was, and remains, a terrible business model. Consider:

Doomed iPad newspaper The Daily offers a fascinating dispatch from the Mid Ohio Alternative Animal and Bird Sale, a seasonal auction that draws thousands to the tiny Amish town of Mount Hope:

Yesterday Bloomberg reported that The Daily was averaging just 120,000 readers per week, well short of Rupert Murdoch's 500,000 reader goal for the iPad newspaper. But we're told the situation is worse than that.

In your woebegone Wednesday media column: network news is on the ups, The Source magazine remembered, Harper's Bazaar cuts back, the trickle away from The Daily continues, and ad revenue at the NYT is bad (again, still).

In your finally Friday media column: Michael Daly is leaving the NY Daily News, NewsBeast is a revolving door, Greta Van Susteren bolsters her "Fakest Journalist" credentials, a reporter quits in style, and something notable printed in The Daily.

In your sincere Wednesday media column: Barry Diller has endlessly deep pockets, Fox gets an online paywall, Michael Hastings' book deal disappears, The Daily still, improbably, exists, and doing more with less is dead.

In your Memorial Friday media column: the Daily Mail is king of all news, nobody watches TV any more, another departure from The Daily, the NYSE's ridiculous trademark battle, and the Miami Herald sells its house.

In your pokey Thursday media column: the latest Katie Couric rumors, The Daily's quite unprofitable, MTV's CEO resigns, more Bill Keller columnizing, and some WaPo departures.

Back in 1994, while the hosts of The Today Show were still grappling with the concept of the internet, a Knight Ridder think tank put together an amazingly prescient presentation on the tablet-y future of news consumption.

In your nor'easterly Thursday media column: The Daily's grim prospects, gritty Twitty New York City, newspapers will die, more awards news than is called for, and Arianna Huffington's latest outrage.

In your finally Friday media column: The Daily's culture desk evaporates, the grim outlook for journalism jobs, WaPo staffers mildly object to workplace wage inequality, Kathie Lee and Hoda's drinking roots revealed, and the NYT's story-stealing guidelines.

Until today, I was impervious to iPad newspaper The Daily's slow dance of tabloid seduction. Oldest dog in America? Whatever. Stripper psychologist? Ho-hum. But today, everything changed. Today I read "Guys and Doll," a feature by Michelle Ruiz about an eccentric gay couple that has spent the last 20 years pretending…

In your meritorious Monday media column: newly newsy Newsweek news, Dan Rather still exists, the exodus from The Daily has already begun, Business Insider is a profit center, and Howard Kurtz's journalistic historical revisionism.

Justin Rocket Silverman, who's posed shirtless and publicly fingerbanged his girlfriend for the sake of journalism, has now done a new sex-related thing, for journalism: "naked therapy," a made-up thing consisting of an attractive young woman removing her clothes as you pretend to talk about some personal issues, or…

Sarah White is currently studying psychology and collecting research for a dissertation on Naked Therapy. Watch the video to get an idea of how it works and why she was recently named one of Wired.com's Top Ten Sexiest Geeks.

In your essential Tuesday media column: ESPN anchors in shameless sellout agreement, NPR is not going to die, Lawrence O'Donnell howls at the moon, Here Media loses in court, Mothering magazine folds its print edition, and we help The Daily.

Daily Intel got their hands on a truly delightful memo from Jesse Angelo, editor-in-chief of News Corp's brand-new iPad-only thing The Daily. "Egypt is over," Angelo declares, "time for us to get focused on covering America." Here's the whole thing:

In your warming Monday media column: Jacob Weisberg points out that The Daily has no clothes, CBS is still wooing Katie Couric, rumors of Gannett getting rid of USA Today, Arianna Huffington stiffs a high school reporter, Dan Le Batard hammers a word stake in Deadspin's black heart, and alpacas attack.