Wes Anderson's day of destiny is at hand; after back to back flops, the once untouchable boy genius is on the verge of becoming a cautionary tale of what happens when quirky gets left out in the rain.

In the crowded media landscape, it's not easy to create buzz for a new film. It takes years of careful positioning, delicate marketing skills, a well-cultivated grassroots network...Or you can just buy a bunch of bloggers trips to London.