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viral video

How Levi's Jeans Duped The Internet With Their New Secret Ad

My friends are blogging about this viral video of guys doing backflips into their jeans. So neat! So shareable! So worth the million views the three-day-old clip already earned! But I could tell instantly (and I have no idea why no one else did) that this was a stealth ad — because it's a direct copy of a stealth ad that got over 3 million views last year. More »

10:50 PM on Thu May 8 2008
By Nick Douglas
23,985 views, 38 comments