<![CDATA[Gawker: the french]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: the french]]> http://gawker.com/tag/thefrench http://gawker.com/tag/thefrench <![CDATA[Claude Levi-Strauss, Anthropology God]]> Claude Levi-Strauss, famed French structural anthropologist who influenced subsequent intellectuals from Foucault to Derrida, has died at the age of 100.

Describing his world view as one of "serene pessimism," he viewed humans as having no privileged status in the universe and said they would become extinct without leaving significant traces of their existence.

A safe prediction.
[Bloomberg. Pic via]

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<![CDATA[Every Celebration Should End With an Explosive Climax]]> The Eiffel Tower is the centerpiece of a fireworks display at the conclusion of the Bastille Day celebration in Paris last night. [AP/Thibault Camus]

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<![CDATA[The American President is an Ass Man, Apparently]]> Uh oh. Somebody's sleeping on the White House sofa when he gets home from the G8 Summit in Italy! And Matt Drudge is never going to let this die.

But seriously, is this not one of the best presidential photographs of all-time? Even Sarkozy looks like he's sneaking a peek, though he's French, so we expect him to do it. However, in Obama's defense, that is a great ass!

And naturally, Drudge is having some fun with this.






We can't wait to see Robert Gibbs try to spin this one.

Photo by Jason Reed for Reuters/Landov via TMZ

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<![CDATA[French Guy Pats America On Head For Electing Obama]]> The French CEO of huge ad conglomerate Publicis thinks Barack Obama's election shows America is smart again! Also, that all this economic trouble is the fault of shady corporate lies. But not advertising lies:

Maurice Levy is an easily caricatured Frenchman: cosmopolitan, liberal, wealthy, condescending, probably a fan of escargot (I was just in France and man, they really eat that, for real yall, no fooling!). He sent this message to all 15,000 of his employees worldwide after the election:

“Congratulations on such a great choice,” he wrote. “Once again the American people have proved that they are right there when it comes to turning points in history — and they know how to make history.”

Haha, as long as you don't extend that logic back, say, four years! Publicis is going to get slammed like every other ad conglomerate in the coming year because of the shitty economy. Which he blames on the following: "Capitalism cannot only be about profit." How does his multibillion dollar ADVERTISING firm, for fuck's sake, fit into that?

“We don’t lie to them, we don’t cheat them,” he said. “We don’t tell them something is a triple-A product when it is not a triple-A product.”

Aha. [NYT; pic via Adforum]

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<![CDATA[Lost In Translation]]> Maurice Levy, the French CEO of the massive ad/ PR conglomerate Publicis, on the purchase of the New York PR firm Kekst & Co. yesterday: "It's like having a marriage with a cousin." NEEDS PR NOW MERCI. [WSJ]

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<![CDATA[Las Vegas' Very Special Gay Cards]]> As Alex Pareene once said with a certain joie de vivre, "Leave it to the French to [insert something racy here]." Well, it doesn't get much racier than advertising to the gays—unless it's advertising to the lesbians! So Paris Las Vegas is appropriating a bit of that fake French savoir faire for their new ad campaign, which features the understated slogan, "Everything's sexier in Paris Las Vegas." Points to them for being inclusive, in a rather blunt and unsophisticated way. Gay-targeted ad pictured; lesbian-targeted ad (the content of which you might be able to guess), after the jump.

[via Multicult Classics]

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<![CDATA[Frenchman tells Post dating columnist Mandy...]]> mandyFrenchman tells Post dating columnist Mandy Stadtmiller that she is "a sexy, stylish, intelligent woman with good taste." Then he whips it out. This perfectly summarizes our ambivalence about the French. [NYP]

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<![CDATA[FR.OG Tempts Fate, Balthazar]]> FR.OG reflects the recent affinity for strangely punctuated restaurant names. Like the soon-to-open P*ong, FR.OG is not quite a pun and not quite an acronym. Whatever! It's the downtown expansion of Uptown restaurateur Didier Virot (of Aix). And it's set to begin its war against Balthazar with dry runs on the most auspicious of days: Friday, April 13th.

The inside is going for a slightly cheesy Uptown vibe: pink iridescent tiles, pink stools (never a healthy sign, according to our nurse practitioner), and swirly plaster. Down a mosaic'd stairwell, a lower level seats 40 people, half as many as upstairs. FR.OG, which stands for French Origin, concerns itself with the nexus of Mediterranean and French cuisine. Though its menu shares few similarities with McNally's beleaguered-of-late flagship Balthazar, FR.OG aims to share ever fewer customers. Nearly all of the PR shouts "It's right across the street from Balthazar!" Ah, the French, never ones to shy away from a fight. Oh wait, yes they are.

FR.OG, 71 Spring Street

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<![CDATA[To-Do: The French Connection]]>
  • Wednesday night: SourceForge.net proponent Larry Augustin, a big name in Open Source, speaks at the "Learn from a Legend Dinner" in Palo Alto. [Upcoming]
  • Wednesday night: Be accurate and call it "sparkling wine" at the Bubble Lounge, San Fran's premier champagne bar, where French and American geeks meet for the second "French Tech Connection." The event is free, the alcohol is not. [Upcoming, RSVP]
  • Thursday night: Photo sharing site Zooomr totally isn't a Flickr ripoff. Discuss this and other topics at the Zooomr meetup, which totally isn't a Flickr meetup ripoff. Free pro accounts for all who attend. [Upcoming]
  • Thursday night: Gear up for another Thursty Thursday, the moving PR party (where the flacks know not to mix business with liquor). This week the tippling takes place at SF's Roe Restaurant, at 651 Howard St (between New Montgomery and Third).
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