Boring person clothing store THE GAP, faced with falling sales, has announced that it will close 175 stores across America in a sad attempt to feel less unpopular. Who is responsible? Yes, it’s the dreaded millennials.
For their latest prank, NYC flashmob collective Improv Everywhere invaded Manhattan's 5th Avenue Gap store, wearing white morphsuits under their Gap clothes, and tried to blend in with the store's regular mannequins.
Today President Obama made an unannounced stop at the Gap to pick up a few more pairs of dad jeans and congratulate the company on raising its minimum wage.
Kim Kardashian's lawsuit against Old Navy just got juicy: To combat Kim's claim that the company damaged her "reputation" by airing an ad featuring Kardashian lookalike Melissa Molinaro, the clothier has launched an investigation of Kim's crappy reputation.
Do you frequently shop at undistinguished clothing store "[Just, no 'The'] Gap?" Haha, what is wrong with you? Bad news, friend: you should know that you are not participating in the current popular fashion trends!
After general internet outrage over its aggressively unimaginative rebranding, clothing chain the Gap will revert back to its similarly boring "blue box" logo. People who call themselves "design nerds" can now go back to complaining about Comic Sans.
People really are very upset about the new logo of famous clothing store GAP! Whereas the former white-on-blue logo was iconic, the new black-letters-next-to-a-little-blue-box design has Gap fans and branding experts alike befuddled and discombobulated.
This year The Gap's holiday ads were god-awful, cringe-inducing commercials that resembled Old Navy ads. Here's a look at some of the better holiday ads over the years from the company. We wish they'd bring these ones back.
• Cintra Wilson is not impressed with the NYC's very first JCPenney: "Why would this perennially square department store bother to reanimate itself in Manhattan—in the sleekest, scariest fashion city in America—during a hair-raising economic downturn, without taking the opportunity to vigorously rebrand itself?"…
• More on the winners and losers—both at the dinner and on the red carpet—at last night's CFDA Awards. [NYT, FWD, Cut, TDB, Pipeline]
• Not surprisingly, the powers that be at Calvin Klein aren't the least bit displeased by the new controversy surrounding their not-so-new ad campaign for the company's jeans line. […
Last month, shares in the New York Times Co. dropped below the $4 cost of a Sunday paper, and shares in Citibank fell below the cost of the bank's ATM fee.
♦ André Leon Talley urged fashion students at the Art Institute of Philadelphia to vote, "no matter who your candidate is," and said of Anna Wintour: "She is not that person in 'The Devil Wears Prada.' She is like Catherine the Great of Russia. She has kept that magazine on top, raised money for the Met and for the…
♦ The markets were down sharply yesterday as investors worried about the government's $700 billion bailout and lawmakers squabbled over the specifics. More will be revealed today when Treasury Secretary Hank Paulson and SEC chair Christopher Cox discuss the plan in more detail in front of the Senate. [NYT, WSJ, WSJ, …
Lots of hand-wringing and executive-firing has been going on at the Gap lately, mostly because no one is buying their clothes. So like a week ago or something, they came out with a new TV ad which, we assume, is meant to herald the new era of Gap-ness. It's not growing on us! Poor Claire Danes had to wear those awful…
