the new new new journalism
"The journalistic culture in which columnists were the only ones allowed to have a personality, and everyone else's bylines were practically interchangeable, is practically gone,"
wrote Doree Shafrir in the New York Observer yesterday about how "personal branding" has infected even that holiest of holies, the
New York Times. She uses the success of former 'TV Newser' turned
Times blogger
Brian Stelter as an example of the reversal of protocol that's recently taken place—reporters must now market themselves as specialists from the jump, instead of spending time working different beats until finding a comfortable "sincecure" later in life, in order to prevent themselves from being seen as interchangeable and therefore, redundant. The piece is exactly the kind of thinky, finger-on-pulse thing we've come to expect from
Doree Shafrir, who also
really likes 'The Hills'!
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