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Posts Tagged “

the pets.com of magazines

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portfolio

Eventually All We Will Be Writing About Is 'Portfolio'

As you might have heard, Conde Nast's Portfolio launches today. The most important business magazine of its generation, Portfolio starts life with 185 ad pages in a 332-page issue. Cond chair Si Newhouse says the book was "inspired by a positive response to business articles in Vanity Fair and The New Yorker, although he could not recall precisely which ones." (We have the same problem!) Conde 's willing to dump around $125 million into making the mag a success, but some see the publication as a shot across Time Inc.'s bow. In any event, it's the little things that make the difference. Like the pillows in the "idea lab." More »

10:24 AM on Mon Apr 16 2007
By abalk2
2,676 views, 13 comments

Latest by cdmunch: Premier! That's insane, just totally insane. more »