A University of Denver PhD candidate has completed some utterly crucial research into why people unfriend one another on Facebook. The big takeaway: Don't be too focused. In the attention deficit disordered world of social networking, concentration is highly annoying.

She'll talk to you, she'll play games with you, and for a little extra she'll consider doing even more. Welcome to GameCrush, the new website that helps nerds battle loneliness and young women battle the recession.

Photographer Eric Fischer's color-coded maps of racial segregation are captivating, particularly once you find your own neighborhood. A look at his work follows after the jump, courtesy of Fast Company's Cliff Kuang.

Meet Stephen Rout, the child who spawned an entire Japanese subculture after his baby picture was uploaded to the internet in 2000 — a subculture unknown to his family until nine years later.

Gilt Groupe, the bargain luxury e-tailer, is expanding further into Groupon's local shopping business. Emailed coupons still seem like too much trouble for Gilt's upscale customers, but apparently the grinding recession has even the rich looking for deals.

The company behind Mafia Wars and Farmville doesn't like to talk about the sad addicts who fuel its profits. But it does quietly run a special store for them, where imaginary credits are bought with very real bank transfers.

Carrying an iPad around might make people think you're a trend-chasing spendthrift. So why not buy an $800 or $1500 iPad case from Chanel or Yves Saint Laurent — and prove it?

Eric Schmidt's apparently trying to become tech's creepiest executive. The Google CEO outlined his dystopian vision of the future, in which children change their names at adulthood to escape damning online dossiers — dossiers of the sort stored by Google.

There's seems to be a nerdy arms race under way over who can propose to their fiancée the most ridiculously networked fashion. Digg's Matt Van Horn, who just live-streamed video of his proposal, is the winner. For now.

British entrepreneur Dawson King successfully proposed to his fiancée on Twitter with the romantic words, "http://yfrog.com/jkdkrnj." Awww.

In cities across America, throngs of fanboys are lined up for the new iPhone. There are too many customers, and too few of Apple's shiny new product. The chaos is rising with the summer temperature, and so is the anger.

Two years ago, internet entrepreneur Jason Calacanis quit blogging to escape angry commenters. Instead, he would publish only by email. He's since become a case study in how not to use the medium.

A federal appeals court ruled you can't be convicted of bank robbery based on your MySpace profile, even when your username is "Trigga" and has images of falling $100 bills and you holding a handgun. Make it rain freedom, baby.

Justine Musk's divorce from her high-profile-CEO husband could be much uglier: There's a new younger woman, five kids and a big fight over money. But her blog, and even her blog comments, have been admirably graceful. Let's look:

Here's one tangible upside to society's dysfunctional love affair with Facebook: The social network has so much information on people's moods and activities that it can now predict how you'll feel after you do something.

Now's a great time for workaholic techies to hire nannies so they can spend more time at the office: Top Silicon Valley babysitters are 20 percent off, thanks to the recession. Their pain is your gain, startup founders.

What happens when Google swallows your life? A new hire at the internet company is blogging the experience, from waking in his Google apartment to taking a Google car to Google dinner and then Googling home via Google.

Good news for women who hate internet porn: Men are increasingly bored with the genre's fake female characters and implausible situations. The bad news: Men are increasingly getting off to actual females they know, via Facebook pictures.

The New York Times announces the weddings. Phyllis Nefler pits the couples against each other in that weekly battle royale we call Altarcations. This week: Creative class cage match and a Real Housewives cameo.