Installing interactive ads in bus stops seems to be a thing now, which is fine, so long as it doesn't involve sprinklers getting you and your electronic devices all wet while you're waiting to ride the goddamn bus.

According to the New York Times, Hurricane Irene boosted the Weather Channel to its best ratings in its 29-year-history. America sure does love rolling around in the sticky dread of natural disasters.

Reporting on the weather is so hard for Stephanie Abrams. In fact, her weather report is so riddled with sexual innuendo that even her crew can't keep it together. You, too, will be blown away.

Sometimes you have to stick to what you know and dully pound the hell out of it. The Weather Channel should stick to muzak and low/highs. They are trying to become sexy and it is embarrassing.

In your woebegone Wednesday media column: Rumors of more Conde Nast layoffs at Architectural Digest and the research department, ideas for BusinessWeek's future, Ross Douthat is insecure, and the Weather Channel grows ever more awesome.

Katy Tur, the 25-year-old girlfriend of Keith Olbermann, has a new job! She's now "chasing tornadoes as part of The Weather Channel's Vortex2 team." (You can see a clip of her doing just that here.) When Tur landed her last TV reporting gig in 2008—her first in the industry despite precious little experience—it was…