The youth
In 1992, suave Billy Clinton was sexin' the nation and wearin' boxers, and MTV had a big ole inaugural ball that was reportedly the hottest ticket in DC, even though Don Henley was the main act, which just goes to show once again that political people are really not cool when you get right down to it. But during the Bush years MTV had no inaugural balls, because Bush was so non-embodying of the Music Television vibe, you know? Well now Barack Obama is president and MTV is once again having a big cool inaugural ball! This is the single worst consequence of Barack Obama's election. [
Ad Age; pic
via]
advertising
This past summer, the Evil Food Conglomerates of America agreed to
"limit" advertising that "targeted children," though their definition of that is loose enough to keep selling a
lot of Pop-Tarts to 13-year-olds. They did this to try to preclude some kind of rule that would outlaw their advertising to children altogether. Unfortunately for the Hamburglar,
a new study is out that has people actually talking about banning youth-targeted
fast food ads, which would really be an incredible thing. "No fatties," the study proclaims:
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advertising
Remember in the olden days when pro athletes and Olympians would grace our soft drink ads, urging us to guzzle the nutritionally barren sugar water in order to be a champion like them, cognitive dissonance be damned? Yea, if you listen to athletes now, you are old and laughable. The new (and far more appropriate!)
face of Dr. Pepper is a 21-year-old kid who makes a quarter of a million bucks playing
video games. Why I never! Lazy kids nowadays! There is simply no way not to sound like some parody of Dave Barry making "these kids!" jokes while writing about this development. But what you need to know is that if you have skills with a Wii controller, you better watch out for the geek paparazzi:
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Fashion at work
You know what's really important to up-and-coming young entrepreneurs these days? What you wear! More important than, for example, economics. This is why older people run all the real businesses, while younger people spend their time talking to WSJ columnists for unintentionally hilarious and depressing
features on how kids avoid going "corporate" by buying the correct name brands. Is your CEO "urban" or a "surfer?"
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Bagginess
Barack Obama did an interview with yesterday with Sway, MTV's official friendly ambassador from the land of
hip hop. A viewer
asked him about towns that try to pass laws banning baggy pants. First Obama said those laws are a "waste of time." But then he added, "brothers should pull up your pants!" Is Barack Obama a fashion icon, or your grumpy old dad—or is he
both?!?! [UPDATE: Clip of the interview below!]:
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advertising
Are you a weary office drone who chokes down a dry, overpriced sandwich from the local deli in front of your computer every day, wishing that you could take a full hour to relax and eat some quality food for once in your miserable life? Well the ConAgra corporation feels your pain! And in order to help you they've enlisted someone you, the little people, can look up to:
Ivanka Trump. She is using a modern "
blog" to reach all the depressed, overworked potential ConAgra lunch customers!
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Advertainment
When you watch
The Real World on MTV, don't you often wish the episodes were only five minutes long, focused mainly on computerized digital art, and full of awesome Hewlett-Packard products? No? That's cause you're out of touch with
the youth of today. Luckily MTV and Hewlett-Packard are
in touch with what's hip, and are
bringing this fantasy "Real World Of Kids Looking At Computer Screens" to life! Could this be the best digital art-focused corporate co-branded semi-reality advertainment vehicle
ever? YES, if Moby has anything to say about it!
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advertising
Guileless grownups and equally guileless children both seem to respond well to straightforward ad jingles with a catchy tune. But members of the disaffected 20-something creative underclass need a dash of ironic humor with our jingles, to makes us feel like we're not giving in so easily to corporate mind control. That's why the ads for FreeCreditReport.com are so popular—they show a 20-something guy (just like your friends!) singing a funny little song about how hard it is to work crappy jobs, and how happy he is that he can get a free credit report. Turns out the ads are misleading and the reports
aren't free at all! How could you do this to us, guitar-strumming advertising guy?
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advertising
Whether you ever noticed or not, the fact is that MTV has never accepted political ads. Sure, it's always been rife with promo spots of musicians screaming at you to Rock The Vote, but actual candidate ads were never allowed (although they
were allowed at fellow MTV Networks stations Spike, Comedy Central, and VH1). But now it's time to put on your listening hats, young voters, because that's all changed! MTV has announced that it will accept political ads, which of course is part of their commitment to engage
the youth in the democratic process, and not just a greedy attempt to get their claws on lots of Barack Obama's sweet, sweet money:
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vanity fair
There's a technique called "grooming" that pedophiles use on their victims (yes, we just learned about it today, thank you). One
definition says "Grooming behavior is intended to make the victim or potential victim or victim's guardians feel comfortable with the molester and even interested in interacting with him." And here's a characteristic of a regressed child molester: "They place pseudo-adult status on their victims and then view them as they would their peers." Now take a look at the following behind-the-scenes pictures from
Vanity Fair's
controversial new
Miley Cyrus photo shoot by 58-year-old lesbian photographer Annie Leibovitz and ask yourself if any of that rings a bell. We're not accusing these stylists of being pedophiles, we're just saying...
ugh:
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