I lived in NYC during 9/11 and this ad doesn't offend me. The art direction is visually striking and makes me consider media's role in history. What is crass about the campaign is how it uses this otherwise incredible image to sell subscriptions. To their credit, at least The Moscow News knows how to work capitalism.
@valet_of_the_dolls: That's...reassuring. I was overseas back then I guess, but I saw this image recently in an old Time magazine and I was like W.T.F?
still too soon say the masses. it's only been 8 years. there's another 14.3 years to go (according to south park)
this is a beautiful ad.
tragedy happens to all of us, in one form or another. i was mugged and badly beaten on the subway within the first six months of moving to NYC by no fault of my own except being in the wrong place at the wrong time. am i offended every time i see political cartoon using a mugging as a metaphor? no. and i didn't leave NYC screaming in fear. i rode the same subway line for 10 years.
9/11 happened to me too, and i've moved well beyond it. in fact i conduct a media moratorium every year on 9/11. turn off ALL the media, because i'm over it. it's about time 9/11 stop being used as a crutch and a misery exploit and start being used as a moment in history to learn from... not weep from. move up and onward.
my story would not be much different than the thousands of others like myself who felt it, saw it, heard it and smelt it in person.... and knew people who didn't live past that day. not the point here. i don't want your saracastic sympathy. nor do i choose to relive that entire day as the media thinks is should be. heal how you want. i don't agree on how it's used in the aftermath.
@fuzzymuffins: In other words, you were miles away and it did not really "happen to [you] too," any more than it "happened to" people in other time zones who watched it on TV.
Now I'm confused. First you were telling me to get over it, and now you're giving me permission to deal with it as I see fit.
@The One: Fuzzymuffins didnt tell you HOW to deal with it, he/she only suggested that those that havent begun to (which seems to include you) should maybe START dealing with it. Dwelling on sympathies is the same as holding a grudge...they dont really get you anywhere productive.
@taco-flavored-kisses: Mind your own fucking business. How people who were actually there and who've suffered tremendous losses deal with it is not for you, or Fuzzymuffins or anyone else, to say.
Regardless of how you feel about using 9/11 imagery, you have to admit that the ad is gorgeous and well done. I also love that it is made of newsprint (or at least appears to be).
Frankly, I don't think this ad is as distasteful as the other one. At least it makes sense, and it is for a client in the news business. It doesn't attempt to minimize the tragedy, merely says it was an important news event.
@LeeMarvinsPants: What do you mean it doesn't mean anything to them? The whole world experienced 9/11 through the media. Basically anyone that wasn't in NYC that day, looking at it in real life, and didn't lose a loved one had the same experience of that event. I was in Colorado, and I honestly think I was affected just as much as anyone in Moscow.
@nozer: I don't think there's a way to predict what it means to anybody. I had relatives from Florida visit NYC in December of '01. They didn't know what "Ground Zero" was, didn't care to go to the site and showed virtually no interest in the topic in general. I was stunned into the realization that some people just don't care about anything that doesn't affect them directly. And I'm related to some of them. Then again, I rarely think about the Oklahoma City bombing, so....
@nozer: You do realize that I was making a rhetorical point, that I will now explain to you (my apologies to those whose parents stood vigilant against the eating of lead paint chips).
They (the Russians that made this ad) are not as sensitive to the issue as you are. But I doubt they were trying to get YOU to buy a subscription to the Moscow News. So, they really don't give two rat farts about what you think. I may be wrong, commence your paint-chip chewing.
@deardearfriend: I completely agree with you. I don't think there is a way to predict how individuals were affected. I was responding to LeeMarvin essentially saying that 9/11 means nothing to Russians, which I think is false, or at least an unfair generalization to make. My point was that I'm an American, and to be honest, other than shock and some sympathy for the victim's families, I wasn't emotionally affected by it. My experience of it was just as mediated as anyone's in Russia who bothered to pay attention to it. It does, however, mean something to me, so I will assume that it also means something to at least some Russians.
@LeeMarvinsPants: I know you were making a rhetorical point, but I found it to be a completely invalid comparison and chose to respond to it. I think (at least some) Russians are about as sensitive to this issue as I am (read my above response). Some might even be more sensitive if they had relatives who were directly affected.
At what point did I imply that this ad was in any way aimed toward me? You completely missed my point. Also, you sound like an idiot relying on the old paint-chip-eating insult.
I'm just trying to think how I would illustrate, with tin foil and crepe paper, the estimated 700,000 people that were exterminated under Stalin, you know... to sell some newspapers.
I have a question. Would the deaths of 37,000+ people in Europe during the summer heatwave of 2003 be considered a "natural disaster" or a preventable tragedy? http://en.wikipedia.org/wiki/2003_European_heat_wave
This is definitely insensitive and tasteless in our view, but the world over, many see it as just an American event, sad, but also fascinating, like the photo of the burned, naked child running after the napalm attack during the Vietnam war. You've seen it so many times that perhaps something gets lost from overexposure, unless, well, you've actually lived it.
@Spirit Fingers: That photo always gets my goat and I certainly wasn't alive during the Vietnam War. I wish it were better known that it was taken by a Vietnamese-born photographer, Nick Ut, who still works for Associated Press.
@The One: Not that I know of. Perhaps you missed my point, bubbelah. I'm not saying the photo has been used in crass advertisements, just saying that sometimes when a photo has been shown a lot, it's possible it loses its impact, or it becomes dulled to those who didn't live it, have a direct connection, or understand the significance, be it from the length of time, or some other distancing effect. This could be the reason why 9/11 does not always elicit the same response in others than those of us who were there, or who are connected in some other way, even if just by patriotism.
@Spirit Fingers: No, I don't believe I missed the point - I understand it quite well. It's just that I believe there's a big difference between a horrific photo being shown so many times and a horrific event (or photo) being used in such a crass manner.
@Spirit Fingers: There's no use pandering back and for with this "One". He claims to understand everyones view and opinions, but actually stands only to reinforce his own. Your point is valid, the subsequent comments imo are totally out of context. Note to "The One"....we all have 911 experiences, some more traumatic than others. Not everyone chooses to give the event top untouchable billing anymore. There ARE other things to discuss in relation to 911 besides sensitivity.
@The One: You seem to be the polar opposite of me. Atleast on this particular issue, which I find kind of noteworthy, and would be interested to see how it' d be on an entirely different topic....
@taco-flavored-kisses: Huh? I wasn't referring to you officially following me on Gawker, but that you felt compelled to post about me in this thread of the discussion.
I might be the polar opposite in some ways and maybe not so much in others. I don't make a very good follower of any particular ideology.
@The One: Well, I am compelled to reply/banter/follow those comments/commentors in posts that I have something to say towards. I think I've said all I'd care to on this topic...and stand by my opinion. Anything more from me would be redundant. Moving on....
Guess what... nobody else in the world cares about 9/11. And nobody else in the world is our friend. And no amount of asskissing or mea culpas are going to change it. Believe that.
@Thomas Paladino: simply not true. Sorry you don't have friends in other countries that wish to talk to you, but there are words coming from between your ass cheeks. Don't listen to them.
@LeeMarvinsPants: I've been from one side of this planet to the other. Literally every continent except Antarctica. And the vast majority of people I've encountered fit that description very well.
@Thomas Paladino: hm. I was unnerved by the 2005 London bus bombing and the 2004 Madrid subway bombing, perhaps not as much as 9/11 because I don't live in those countries and because they weren't played out live on international television, but as a fucking human being, yes I was horrified for them. Suffice to say there were people in other nations with the same sentiments during 9/11/01, let's not kid ourselves.
God, you New Yorkers think 9/11 is so fucking sacred. It's not. It was one tragedy among a thousand. That's kind of the point of some of these ads -- that more people die of things that have less visibility/worse P.R. agencies. The 2005 tsunami killed 100,000+ people, but does Indonesia have the right to bar the rest of the world from making light of giant homicidal waves?
NY, U.S.: Get over yourselves.
@lionel-mandrake: Seconded. Fuck off to anyone trying to compare a natural disaster to a terrorist attack. And here's a general rule of thumb I use when making analogies to tragic events: wait until your audience is out of therapy first.
@Thomas Paladino: Yeah, well, there's nothing like self-righteous victimhood. I was actually there on 9/11 (the DC version -- not nearly as sacred; again, blame the rotten P.R.), but I don't see why people who come online everyday with the snark can't take it.
@misslinda: Okay, forget natural disasters. Does Japan get to ban us from using mushroom clouds in ads out of respect to the good people of Hiroshima? (I suspect the survivors of that little incident might be in therapy, too, if they had therapists.)
@olafhumbert: That's a reasonable point. For people in other countries (like myself), 9/11 was certainly a tragedy, but the iconic pictures of 9/11 have come to represent the political and a sociological reality of a world in which terrorism is front and centre. It's simply kind of silly to limit pictures of such broad scope and global impact based on the desires of people who might have been directly affected by it. Based on that logic, no wartime journalism should ever be shown. Or pictures of any sort, really...
@olafhumbert: Yeah, New Yorkers, how come we never hear you complain about all those Orbit gum "Tsunami mouth" commercials, or late night monologue jokes about the 2008 Sichuan earthquake, or Kenan Thompson's "Darfur Durrell" character on SNL? Huh, New Yorkers? I guess it's okay as long as it's not about you.
What's that? Oh, okay, cause they "don't exist". Whatever you say, crybabies.
@Pope John Peeps II: I have to agree with your thoughts. 9/11 was a very sad day for many people, not just limited to Americans... but it wasn't the only horrible terrorist act ever comitted. That being said, an ad of this nature shouldn't have been published during the week of September 11'th... sure, it drives the point home as the events of that day are in the forefront of many people's minds, but it's a bit tacky.
@olafhumbert: Wow, what a perfectly applicable example. A single gag from a multiple season sitcom (which traded in general satire and ran over a duration of time long enough to establish a general context for what they were about and thus how to interpret any commentary they might decide to mix into their bread and butter repertoire of sex and falling-down-the-stairs jokes), which touches on an event that happened over 30 years earlier (at the time of Fawlty Towers), and lampooned the *attackers* in said event. This is just like a commercial which appears without context and was specifically created to personally capitalize on recent tragedy by sensationalizing images of the destruction still vivid in so many victims minds. You win, McCoy, is it too late to talk deal?.
I may be a little rusty on my math here but I'm pretty sure that the formula (Tragedy + Time) = Comedy is only valid if Time ≥ 1 generation.
@thatgirlinnewyork: True. It's also a rhetorical flourish used to defuse the inevitable "you'll never know how special and different our tragedy was because you weren't there" debate-ender.
Does anybody stop to think that this incessant need to believe our tragedies outrank other people's tragedies is sorta why we keep getting into these wars?
@olafhumbert: what about all the videos on youtube that US Marines and Army men posted of the US intentionally bombing hospitals and day care centers that housed war refugees in Beograd, Serbia? That was in 1999?. That was NATO.
@olafhumbert: I've heard your tune whistled before. And sad to say, it sounded like, "Quit dwelling on the Holocaust, people. It's been 60 bloody years already. A myriad devastating tragedies have unfolded since. Can't you Jewish people just, you know.. GET OVER IT?" Ugh.
@Sonar Jose: It's true we don't have a lot of ads portraying, say, the killing of Afghan wedding parties by American predator drones. You know why? Because Americans don't know or care about those tragedies. We don't give a rat's ass. We've never heard of anybody else's national trauma -- at least, not to the point where we'd recognize the reference in an ad.
And I think you missed who was being made fun of in that Fawlty Towers clip.
@olafhumbert: the tsunami was an "act of god", as was, to some respect, Hurricane Katrina. 9/11 was an act of man. Go fuck yourself, you stupid douche.
@snugbug: You're drawing a parallel between 9/11 and the Holocaust???? How dare you! Hey, everybody, Snugbug is trying to downgrade the Shoah to the level of a mere 3000-victim terrorist attack! Let's GET 'IM!
@olafhumbert: Is 9/11 this hysterically funny cosmic joke to you? I ask in earnest. There is a time and a place for flippancy, but this is neither it, nor it.
@snugbug: You want an earnest reply? I'll tell you: I'm seriously creeped out by the way my countrymen have fetishized a terrible day and turned it into the worst day in the world, allowing this obsession to corrode our Constitution and distort our sense of our scale and importance in the larger world. This whole post reminded me of the Muslim world's hysterical reaction to those cartoons of Mohammed. In both cases -- NYers with 9/11 and Muslims with the cartoons -- you have groups of people who hyperventilate at the idea that somebody else in the world has a different point of view. Muslims, NYers, Americans, Jews: All of you, get over yourselves.
End of earnest.
@olafhumbert: Caring through hating? Is that your sermon today?
Does it occur to you that it might be possible to be *for* civil rights, *against* the illegal & senseless wars done in the name of 9/11 and still mourn our fellow citizens who were senselessly slaughtered on that day (in DC, PA *and* NYC) and grieve with their families who survive them? You know, like every time you pass a fire station and see the photos of the young men who needlessly died on that day?
Because the above description actually describes most New Yorkers. There are polls and everything that show that whatever "countrymen" you are accusing of these horrible crimes deserving of your scorn are not actually in the majority here.
But hey, I'm for freedom of speech even for assholes & I hope they find their target market with these tasteful ads. Your pointless bitterness is your own pill that won't wash down my friend. Enjoy it in good health.
@lionel-mandrake: ya see Bred is the right word because people like you who's only retort is swearing have no right to be posting in a serious conversation. so get off your "I'm a new yorker" hype and get some real literally skills
@Super_fly: "Literally skills"? I assume you mean "literary skills"?
OK, how's this? I think there's a fundamental error in trying to find moral equivalency between an act of God, over which we have no control, like the 2004 Asian Tsunami, and an act of man, over which we have ample control, like the attacks of 9/11.
There wasn't any room for moral outrage with the Tsunami itself. The outrage came with the inaction of the governments of Burma and Indonesia. Whereas there was ample room for outrage with the all-to-human powers that caused 9/11 to happen.
Also, just so we're clear, I'm more outraged and upset by Hurricane Katrina (act of God) and what this country's gross neglect and racism allowed to happen after that tragedy occurred (act of man), than I am by the events of 9/11.
For full discolsure, I happened to live a mile downwind from the TWC, and my downstairs neighbor was a fireman who didn't come home that day.
@lionel-mandrake: ok thats sad. he died but does that man that every year for rest of our lives we should mourn? and wow i misspelled by two letters and yet you still cant refrain from swearing
9/11 is simply not considered "off limits" in a lot of countries. I'm not saying I care for any of the ads in question, but I also don't see why anyone is suddenly surprised by them.
@malvones: Maybe we're surprised because many of us don't find a few thousand civilians being slaughtered in one morning to be fodder for humor (or alleged cleverness).
Adfreak links to a 2003 campaign for MTV that, like the WWF one, compares death tolls while using 9/11 imagery. It also was done by an agency in Brazil, which raises the question: WTF, Brazil??
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Did people get mad about this?:
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[gawker.com]
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this is a beautiful ad.
tragedy happens to all of us, in one form or another. i was mugged and badly beaten on the subway within the first six months of moving to NYC by no fault of my own except being in the wrong place at the wrong time. am i offended every time i see political cartoon using a mugging as a metaphor? no. and i didn't leave NYC screaming in fear. i rode the same subway line for 10 years.
9/11 happened to me too, and i've moved well beyond it. in fact i conduct a media moratorium every year on 9/11. turn off ALL the media, because i'm over it. it's about time 9/11 stop being used as a crutch and a misery exploit and start being used as a moment in history to learn from... not weep from. move up and onward.
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Did 911 "happen" to you because you were right there (at or right near the WTC), or because you happened to be somewhere in the NYC area that day?
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my story would not be much different than the thousands of others like myself who felt it, saw it, heard it and smelt it in person.... and knew people who didn't live past that day. not the point here. i don't want your saracastic sympathy. nor do i choose to relive that entire day as the media thinks is should be. heal how you want. i don't agree on how it's used in the aftermath.
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Now I'm confused. First you were telling me to get over it, and now you're giving me permission to deal with it as I see fit.
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And it probably really ran.
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They (the Russians that made this ad) are not as sensitive to the issue as you are. But I doubt they were trying to get YOU to buy a subscription to the Moscow News. So, they really don't give two rat farts about what you think. I may be wrong, commence your paint-chip chewing.
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@LeeMarvinsPants: I know you were making a rhetorical point, but I found it to be a completely invalid comparison and chose to respond to it. I think (at least some) Russians are about as sensitive to this issue as I am (read my above response). Some might even be more sensitive if they had relatives who were directly affected.
At what point did I imply that this ad was in any way aimed toward me? You completely missed my point. Also, you sound like an idiot relying on the old paint-chip-eating insult.
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@Spirit Fingers: That photo always gets my goat and I certainly wasn't alive during the Vietnam War. I wish it were better known that it was taken by a Vietnamese-born photographer, Nick Ut, who still works for Associated Press.
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I might be the polar opposite in some ways and maybe not so much in others. I don't make a very good follower of any particular ideology.
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NY, U.S.: Get over yourselves.
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That said, what a crass way to express your admittedly valid point.
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What's that? Oh, okay, cause they "don't exist". Whatever you say, crybabies.
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I may be a little rusty on my math here but I'm pretty sure that the formula (Tragedy + Time) = Comedy is only valid if Time ≥ 1 generation.
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Does anybody stop to think that this incessant need to believe our tragedies outrank other people's tragedies is sorta why we keep getting into these wars?
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And I think you missed who was being made fun of in that Fawlty Towers clip.
Hasta, Jose.
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End of earnest.
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Does it occur to you that it might be possible to be *for* civil rights, *against* the illegal & senseless wars done in the name of 9/11 and still mourn our fellow citizens who were senselessly slaughtered on that day (in DC, PA *and* NYC) and grieve with their families who survive them? You know, like every time you pass a fire station and see the photos of the young men who needlessly died on that day?
Because the above description actually describes most New Yorkers. There are polls and everything that show that whatever "countrymen" you are accusing of these horrible crimes deserving of your scorn are not actually in the majority here.
But hey, I'm for freedom of speech even for assholes & I hope they find their target market with these tasteful ads. Your pointless bitterness is your own pill that won't wash down my friend. Enjoy it in good health.
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One more time, so that I'm absolutely clear.
Go fuck yourself. Sideways.
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OK, how's this? I think there's a fundamental error in trying to find moral equivalency between an act of God, over which we have no control, like the 2004 Asian Tsunami, and an act of man, over which we have ample control, like the attacks of 9/11.
There wasn't any room for moral outrage with the Tsunami itself. The outrage came with the inaction of the governments of Burma and Indonesia. Whereas there was ample room for outrage with the all-to-human powers that caused 9/11 to happen.
Also, just so we're clear, I'm more outraged and upset by Hurricane Katrina (act of God) and what this country's gross neglect and racism allowed to happen after that tragedy occurred (act of man), than I am by the events of 9/11.
For full discolsure, I happened to live a mile downwind from the TWC, and my downstairs neighbor was a fireman who didn't come home that day.
So, to you I also say, go fuck yourself.
Is that "literally" enough for you?
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Mind you, I only stated my personal connection with all this for the sake of disclosure (read: honesty).
You, obviously, didn't absorb anything else I said.
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Adfreak links to a 2003 campaign for MTV that, like the WWF one, compares death tolls while using 9/11 imagery. It also was done by an agency in Brazil, which raises the question: WTF, Brazil??
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