• The Wrap reports that Project Runway's move to Lifetime has not quite worked out as Harvey Weinstein and company expected. After a very strong debut, ratings have fallen off more than 20 percent. Worse for Lifetime, having the show on its network, for which it paid a hefty price, has done little for its overall ratings picture. In fact, Lifetime's ratings in the critical 18 - 49 female demo are off 13 percent from last year. On the other hand, after losing its signature show, Bravo's ratings are up this year by 5 percent in the 18- 49 demo, and it had its "best ratings quarter ever this summer." So who is auf now Frau Klum? [The Wrap]

• Anthony Hopkins has signed on to play Thor's dad Odin in the Marvel film adaptation of its comic book series. Chris Hemsworth will star as the thunder god, while Natalie Portman will take on the thankless love interest role. Kenneth Branagh is, amazingly, directing. [Variety]

• And the new Mad Max will be...Charlize Theron. Little is known about the working script, but the Oscar winner will apparently be the front woman in director George Miller's reboot of the classic series. [Variety]

• Sethe MacFarlane's American Dad has been renewed for a sixth season. [Hollywood Reporter]

• Sony reported its fourth straight quarter of losses, although the hurt this past quarter was not as bad as analysts had predicted. The company saw sales fall off another 20 percent overall. The motion picture division saw a "30.4% year-on drop in sales — or 20% on a U.S. dollar basis. But as the NY Times reminded us this weekend, what matters is that Michael and Amy really really like each other. [Variety]

• Tensions flared at the wrap of the theater owner's ShowEast conference over the taking forever rollout of digital technology. The Hollywood Reporter reported, "it sounded more like a threat than a promise when University Mall Theatres' Mark O'Meara kicked off one d-cinema presentation by declaring, 'Digital cinema is here to stay.'" [Hollywood Reporter]

• Prepare yourself for Fish Hooks. The first new animated show to be greenlit by the Disney Channel in three years will soon be tormenting your dreams as it is forced down grown-up America's throats by a nation of over-hyped children. [Hollywood Reporter}

Natalie Portman cements her position as Ethereal Goddess to the fan boy population by signing off to star in Thor: a movie about the Norse god of thunder. [THR]

Did you know that Neil Patrick Harris is going to host the Emmys? Of course you did! Here's a press release about the worst kept secret in Hollywood. [Variety]

Beaver! Is the name of the ‘whimsical drama' Jodie Foster might direct and co-star in alongside Mel Gibson. Both Steve Carell and Jim Carrey were circling the role earlier but it looks like Gibson will be the one zipping up that suit. [LA Times]

Shark Tank is a new reality show slated to premiere in the fall on NBC. The premise is: an inventor pitches a room of dour looking investors. If the inventor woos them, they invest their oodles of capital into the inventor's dreams. Here's a clip from the Brittish verision which I'm sure is more droll but nevertheless heart-warming! [THR]

A&E is working on a reality project with the media shy Jackson family. [THR]

Just weeks after 20th Century Fox put the brakes on Tony Scott's "Unstoppable" -– the runaway-train with a ballooning budget — now Denzel Washington has backed out! What other indigities must befall the locomotive industry be we learn to appreciate them again?! Denzel was set to play a veteran engineer who jumps into a locomotive (the coal kind!) with a young conductor (Star Trek's Chris Pine) to halt an unmanned runaway train filled with a toxic chemical. [Variety]

When asked if she believed if some of Heath Ledger's die-hard fans would be upset about producers reviving Heath's role in the TV adaption of 10 Things I Hate About You. Meaghan Jette Martin, who will play Julia Stiles role in the TV Show responded, "That's such an interesting thing because the movie is an adaptation of The Taming of the Shrew and Shakespeare passed away. Was the movie disrespecting Shakespeare?" The question is ageless. [TV Guide]