What do you do when you're late to a trend? Mock yourself! Watch Jon Stewart's Daily Show writers, one of whom only started using the banal messaging service on Oscars night, try to catch up.

When Viacom sued Google for $1 billion, it put a pretty big price tag on the value of distributing its content over the Internet. Now Viacom and other studios refuse to negotiate with their writers over how much they should be compensated when content hits the Web. Why? Because it's too early to tell how much its…