One imagines Facebook as a geek utopia, where hackers who dropped out of college play Rock Band all day, then stay up all night coding. The reality: It's as depressingly Dilbertian as any other company — and COO Sheryl "No-Fun" Sandberg is making sure it keeps getting more boring every day. Take the latest tiff we…

Tim Kendall is Facebook's director of monetization. (We were sad to learn his job has nothing to do with the French impressionists.) He says Facebook can make its notoriously low-performing Social Ads work — basically by bring back Beacon. The key, Kendall told AllFacebook, is keeping track of Facebook users'…