I really don't understand how you couldn't make money on a bridal magazine. Your readers only get them for a year (unless they've gone way overboard) and then you can start recycling content (with some new pictures and up to date references). The only work to be done is selling ad space.
@rmric0.wedding.photographer.and.manny: because the demo is so directly targeted (as in: I just got proposed to! I need to plan a huge wedding! Where do I start? What do I do?) the advertising in these mags was huge! and at top rates. Sorta like a mag for people who just won a million dollars and had never heard of a retail store.
@manchops: Shouldn't then the magazine just become more targeted in region? So the ads could coordinate with the content, like New York Mag. You do a few editions, have local affiliates, etc.
Im here all week Time Inc, whatever you need from me.
@ArtfulSlinger: You're right, and that's probably what's happening. Local mags and newspapers always do special wedding supplements and are teaming with all those tuxedo rental, caterer kinda ads. Face it, the big glossy wedding mags were basic nuptial porn. Hard to afford these days...
@manchops: Not only that not at all helpful compared to the blogs. There are hundreds of blogs just focused on printed collateral, let alone dresses, decor, rings, etc.
@ArtfulSlinger: basically the demo got younger, like all the demos, and use the internet. I've been in magazines for a dozen years and could never believe how they just sat back and let this happen.
Another piece of the straight marriage industrial complex's soul: ripped to shreds! Now our lady partners will have to consult gay blogs to see which napkins are hot this season.
Naturally the horrible murders in the Philippines dwarfs anything else in this post--the enormity of the evil is staggering. But to deal with what my mind can wrap itself around, does anyone else remember when companies--even magazine companies--had sufficient humanity to wait until after the holidays to do layoffs? Now the objective is just to get 'em off the expense side before the new budget kicks in. I always wonder how the executioner executives can watch or read A Christmas Carol unironically.
@TheBusinessGuy: I would argue that it is still before the holidays. After what date would you no longer lay people off? November 1? Labor Day? Yeah, laying someone off on December 15 is kinda prickish, but lets get a handle on extending the holidays t0 over 15% of the year.
On the bright side, at least they were laid off before they did their shopping. In a way, it's probably better than being laid off on January 10. Not that being laid off anytime doesn't suck.
@Pesti-Esti: I think laying someone off two days before Thanksgiving is dickish. What should be the cutoff? In the old days, it was usually November 1.
I was at a film premiere in NY a couple of months ago where Alan Horn got up and made a big pitch for his charity that supports environmental causes...the fact he flew to NY from LA with his daughter just for the premiere was not lost on anyone in attendance. #privatejets
A company with far-flung interests like Time Warner needs to retain corporate jets. It is nearly impossible to make an early tee time in Palm Springs flying commercial from New York. Have you tried to fly to Bono International recently? Impossible hassle.
A lot of companies are using the economy as a reason to fire people even if they're doing well, which of course, is bad for the economy on the whole. They're awful. #media
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I mean, seriously! Start submitting the mag titles now, this could SAVE the whole industry!
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Im here all week Time Inc, whatever you need from me.
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On the bright side, at least they were laid off before they did their shopping. In a way, it's probably better than being laid off on January 10. Not that being laid off anytime doesn't suck.
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#tips
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#tips
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One wonders if she's an area woman.
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