Tony Robbins is a fabulously wealthy self-help guru who recently wrote a book containing bad financial advice. Andrew Ross Sorkin is a business reporter for America's most influential newspaper. What happens when you put them together?
Motivational speaker Tony Robbins had the best of intentions when he encouraged attendees of his "Unleash the Power Within" convention to walk on hot coals. Unfortunately, things didn't go quite as planned, and at least 21 people suffered burns from the experience.
Robert Scoble and Karen Wickle joked about bathrooms and private parts, respectively, at Google IO; Khloe Kardashian let her husband down; and Martha Stewart was clinically obsessed with Starbucks. The Twitterati regressed a little.
Tony Robbins made an absurd 9/11 video; Oprah invented a very awkward way to mourn tragedy on Twitter, and Lauren Conrad needs your help getting naked. The Twitterati were having poignant moments, in their own way.
Once you write enough blog posts, and read far too many blog posts, you acquire an instinctive sense for the principle ingredients of an audience-pleasing offering. However, rather than itemize those ingredients, it's far easier to discuss this magical formula in terms of the instinctive emotional responses you hope…
