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'We're Just As Good As NYC,' Lies Rest Of New York
New York City: It is surrounded by New York state. This is the key message that state officials are hoping to communicate to you, the public, with their new and improved "I Love NY" campaign [NYT]. "There are a lot of beautiful pictures of serene mountains and lakes. How do you make your mountains and lakes different?" asked an ad exec. By polluting them with dioxin and a plethora of prescription drugs? No, it turns out the answer is to suggest that "we have the pulsating heart and soul of New York City in everything we do." In fact, it looks like the whole campaign is an attempt to slingshot some tourists out of the city for little jaunts upstate. Which will be hard, because New York state pretty much sucks. More »
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Texas Oddly Expects You To Visit
Houston: what's the point? The Texas city is most famous for the Bush family, big hair, and sippin on the sizzurp. At least that's the stereotype, and as a non-Houstonite, I don't care enough about the city to put in the effort to dispel that stereotype. But the city has anticipated this; they're rolling out an ad campaign designed to boost the city's reputation [NYT]. It's called "My Houston," and it features celebrities talking about what they like about the city. Unoriginal idea, Houston! Really now, are tourists going to flock to a hot, sprawling, asphalt-covered outpost in Texas just because racer A.J. Foyt fondly reminisces about speeding around its traffic-choked outer loop roads? In any major city, no matter how forlorn it is, you can find a handful of prominent citizens who will talk it up. They're called the rich. They'd get along pretty well anywhere—even Houston. Besides, why did the city go and spend a bunch of money on a new ad campaign when they could have just gone to YouTube and pulled off this perfectly adequate "Great Day Houston" rapping promo for free? More »
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Ads Presume Europeans As Stupid As Midwesterners
There's a new ad campaign designed to convince Europeans that, due to our crappy exchange rate, New York is a cheap place to visit. But that's not all:An international ad campaign in the works, a first for the city, will try to dispel two other stereotypes: that New Yorkers are exceptionally rude, and that crime is rife in the city. Mr. Fertitta said he would rather foreigners picture "Sex and the City" than "Law & Order."Known internally as the "Sluts, Not Nuts" campaign, the ads are expected to show representative scenes of New York life that include "horse-faced woman drinks Cosmo at opera," "horse-faced woman drinks Cosmo at cupcake place," and "horse-faced woman drinks Cosmo while typing newspaper column and reading it aloud." See ya soon, Frenchies! More »
tourism
Daily News Averts Clich Disaster
So, record numbers of slow-moving, five-abreast sidewalk-blocking Michiganders are in New York this month, pushing back the start of our workdays by keeping us from going where we need to go. Read the story. It's informative, if not particularly groundbreaking. The headline, however, is what's important. It appears to us as though the Daily News hasn't yet veered into the neverland of blog clich -dom, opting to use an actual heart symbol instead of claiming that the tourists in question "heart" New York."Tourists are our future - these are the people who generate the moneys that give an awful lot of the people in this city a job, and we are not going to walk away from that," Bloomberg said.We're sure everyone "hearts" New York. We're even more sure that nobody "hearts" a crappy blog clich . More »
