Arianna Huffington, a famous liberal pundit who is also the editor-in-chief of one of America’s biggest online news sites, is now a board member of Uber. How does that...work?

In corporate America, the most persistent refuge of outright charlatanism is “branding.” The only thing more offensive to honesty than a “rebranding” campaign is a breathless feature story about a rebranding campaign.

In a past age, the American robber baron class would combat bad publicity by building a library or calling in the Pinkertons. Today, Silicon Valley’s captains of industry convince people they’re not a horror-show money vampires simply by growing cool beards.

Uber, Silicon Valley’s prized amoral unicorn, is presumed to be a financial titan and a sure-thing IPO in the near future. Which may be true. But one thing that’s frequently missing from the conversation about its inevitable dominance over virtually every facet of our lives is the answer to a fundamental question:…