"You don't want to be seen as trying too hard or being vain or being someone who cares about what they look like," a magazine editor says. "Because of the exertion and effort, it implies caring too much in a way that isn't cool." The editor is so ashamed of his uncool hotness that he refused to be named.

The article gives everyone — flabby nerds, dumb meatheads and bright athletes alike — reason to feel insecure about their fitness levels, intelligence and lack of ironic distance, respectively. But it's a boon for ladies who wish to pretend that their good-looking boyfriend is smart because he wears glasses. This city does great things for people. [NYO]

Until this weekend, I didn't know that thin girls with a thing for booze were actually drunkorexics. Get it? The word combines drunk with anorexic, to imply that these people are in effect, drunk-anorexics, or drunkorexics if you will.

And I like all kinds of music, but I couldn't have known that the rap I enjoy is actually "hipster-hop," music that's "mainstream enough for urban America, weird enough for these young hipsters." The added "ster" to hip-hop explains how a whitey like me could ever listen to Kanye West.

Following the rules of journalism, with those three examples, I've just proved a trend. And to make sure this trend sticks, I've made up a new word: Trendmology. Get it? Trend plus etymology equals trendmology equals reaching for a trend story.