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ugly betty

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television

How Blogs Helped New York TV

There are rumors afoot that Ugly Betty, the ABC dramedy set inside a gay person's head, will shoot its next season on location in New York. This makes perfect sense. An insider at the show says it's cheaper to shoot on location (really?), but here's our theory: these days, what with the internet at all, it's also a great marketing strategy. Look at a show like Gossip Girl, which is constantly showing up in tabloids and on, um, gossip blogs when they're filming around town. Free publicity! A cigar-chomping network executive's dream! Even a show like 30 Rock, which isn't exactly tabloid fodder, surely benefits from a few sightings once in a while. Shooting on location also offers a sense of immediacy just that isn't there on a studio backdrop (or green screen) or in a script written in a faraway writer's room. More »

4:22 PM on Tue May 6 2008
By Richard
2,784 views, 41 comments

Latest by PomPom: You're all off base. Clearly what we see in Ugly Betty is NYC as Tommy Westphall's been imagining it. more »

cosmogirl

America Ferrera Loves Her 'CosmoGIRL!' Cover

At a luncheon for the new issue of CosmoGIRL! the other day, February cover girl America Ferrera (she of Ugly Betty fame) couldn't help but point out some interesting text placement on the new issue:
Cosmo Girl Managing Editor Susan Schultz unveiled the magazine's February cover with Ferrera as its poster girl, declaring it the "unofficial self-esteem issue."
More »

3:15 PM on Tue Jan 9 2007
By Doree Shafrir
1,706 views, 18 comments