Posts Tagged “
Valleywag
”How Levi's Jeans Duped The Internet With Their New Secret Ad
My friends are blogging about this viral video of guys doing backflips into their jeans. So neat! So shareable! So worth the million views the three-day-old clip already earned! But I could tell instantly (and I have no idea why no one else did) that this was a stealth ad — because it's a direct copy of a stealth ad that got over 3 million views last year. More »
the long tail
Wired editor Chris Anderson tonight came face-to-face with the "Long Tail," his oft-cited metaphor for low-grade internet fame, via an encounter after the National Magazine Awards with fameball Julia Allison. Star Editor-At-Large Allison worked Anderson hard, no doubt as part of her relentless effort to take the "proto" out of her protocelebrity — to be more than tail, basically. She reports on her blog that she chatted Anderson up for 20 minutes and ended up "bopping him enthusiastically." Wait, Julia. Didn't you just tell the Times you were going to stop using your "pink-encased loaded weapon" this way?? Anyway, alternate photo captions for the picture above are totally welcome after the jump. Even if you're drunk. Especially if you're drunk. [Julia Allison: 1, 2, 3, 4]
Julia Allison Is Chris Anderson's Tail Tonight
Three Steps To Getting A Book Deal For Your Blog
If everyone's getting a book deal for their blog, why aren't you? Mostly because your writing hasn't gone anywhere better than a Gawker comment thread, but also because you haven't followed these three steps (note: not a joke article! Real advice inside) to getting a blog book deal. Short version: Start a blog that's short and sweet and high-concept, spread it on Tumblr and LiveJournal, send it to Gawker, and call Kate Lee. More »Animated Social Networks Have Exactly The Fruity Voices I Expected
Remember that one funny show on Current? Super News, the animated series that brought you Perez Hilton's giant vagina, has an episode about Facebook, MySpace, and Second Life. A little dated but still funnier than that Internet Party skit. My favorite bit is site founder Tom's first principle of MySpace: "Skanky pictures of skanky people doing skanky things." More »Fake Bloggers, Go Directly To Jail!
Wow! As a nerd on the PR and marketing beat I find this to be absolutely astounding and heartening: the UK is about to make it a crime for companies to misrepresent themselves as consumers in their online marketing. That means, for example, that a company setting up a fake blog to hype its own products could be prosecuted, fined, and jailed. Free speech? Whatever. This is an awesome development. And bloggers can be locked up, too! More »
rupert murdoch
Rupert Murdoch's 78th year has been busy. With the exit of the Wall Street Journal's native managing editor, Marcus Brauchli, the Australian media mogul's lieutenant now has a free hand to turn the business newspaper into a broader national title. We're hearing this afternoon that Daily News owner Mort Zuckerman has dropped out of the bidding for Newsday, clearing the way for Murdoch's News Corporation to take control of a third newspaper in the New York market. And the New York Post is this week shrinking to allow the News Corporation tabloid to be produced on the same presses as the Journal. But here's the question: why the rush? There are three main reasons: newspaper publishing economics; the broader synergies available to a media group with heightened political influence; and mortality.
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