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New York, 7:49 AM
Fri Nov 27
11 posts in the last 24 hours
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09/15/09
The data about Beck's ad dollars dropping does not contradict Fox's claim that overall revenue are stable.
The chart only shows that Beck's ad revenue has dropped. That's never been in dispute. Why is data pertaining only to his revenue being used to rebuff claims about the channel's overall revenue? Am I missing something?
09/15/09
If advertisers are shifting to other Fox programs, as Fox says they are, then what ads are being bumped for those ones? And are these advertisers still paying for Glenn Beck ratings when they're not advertising on Beck's show? I find that hard to believe.
09/14/09
09/14/09
Plus, even if we make the safe assumption that DR rates are a lot cheaper than non-DR advertising, a large percentage of the non-DR stuff would have been sold in the upfront before last, ie. June-July 2008, before Beck popularity and ratings surged. As such, the guaranteed deals that include this show are likely to be overdelivering, and so moving the units to lower-rated hours on the network are probably not doing much to the actual bottom line, in fact it might actually be helping by enabling FNC to move significantly overdelivering clients to lower rated hours without penalty or argument.
Sorry, I realize that got a bit technical for people not in advertising.
09/14/09
09/14/09
But hey, it fits the mold, run it anyhow!
Can we farm out the political haymaker crap to Wonkette and stick to the fun stuff again?
When it's so obvious that you're trying to prove a political point, land a shot at any cost, it just comes off as pathetic.
09/14/09
09/14/09
09/15/09
09/14/09
Sorry not buying it , if you can't show us the data then it didn't happen. I'm sure you have a secret source that knows where Hofffa is buried but you can't reveal that either. If you ever intend to be journalist you can't take sides otherwise you're just another liberal/conservative blog site with lots of fan boys.
09/14/09
09/14/09
09/14/09
If advertisers then start specifically pulling out of an hour your day is now reduced to 23. Which is how at first Fox was able to spin it, many of the advertisers pulling out originally never even aired during Beck's show, but eventually that dead hour catches up.
Long explanation made short, Fox News has to charge slashed rates for a highly rated hour of their day = Lower revenue for the day overall and the hour in question.
09/14/09
*grabs popcorn & coke*
This should be interesting.
09/14/09
09/14/09
09/14/09
09/14/09
09/14/09
09/14/09
09/14/09
09/14/09
09/14/09
09/14/09
09/14/09
09/14/09
09/14/09
Yet, still failing miserably.
It's almost cute.
09/14/09
09/13/09
09/12/09
Answer that, Truthers.
09/11/09
09/12/09