Maybe they thought DO was a new section in the 'revamped' Observer. Fun fact that you might have been able to discover if Pediaite had launched (or searched the DO archives): the character of Miles Drentell from thirtysomething (it's a television Foster -- we used to watch them) was perhaps based on DO editor Bill Drenttel.
@The Dominant Glee Club: I kind of like it. It’s like how Fox News would describe our eloquent elitist spicy-mustard loving (brown) President. High flown + (over-)blown + brown = high-brown. Genius!
Ethical question. You were just canned. The new you is on the phone, asking how to do the job you'd performed competently and admirably. Do you
A. Oblige helpfully. What do you care, anyway? No use burning bridges.
B. Oblige, but only answering direct questions. Why offer advice? Help a brother out, but make sure they miss you leave one last time.
C. Tell'em to fuck off. It's not your problem and, hell, they're the one's who burned the bridge down, not you.
D. It doesn't matter because you're at the back door when the phone rings, smoking a (to be banned, probably) Marlboro Light while trying to work out whether you want to just say to hell with all media and move back home with mom and dad.
The Observer buying VSL is like Governor Patterson hiring Sarah Palin to improve his ratings.
When you've chosen to buy not just one, but two money-losing businesses, well - I guess I shall just stand awe-struck at Jared Kushner's incisive business acumen.
Despite not providing any of the deal terms, Gawker has been adamant about Kushner being worked over by Diller. How does Gawker know this? How much did Kushner pay?
Maybe the money paid was a negligible amount that Diller accepted to save (some) face? Even if the email list is only 20,000 or so (rather than the 200,000 or whatever VSL alleged it to be) very well off people, that is still a valuable item worth some amount of cash.
I guess it is easy to assume given Kushern's recent ill advised business moves (i.e., purchasing the Observer and over-priced real estate) that he got the shaft in this case too.
@resipsaloquacious: The only reason to assume Kushner was rolled is IAC's sketchiness on the open rate. If the Observer negotiators saw through that, then I'd assume they got VSL for almost nothing. Otherwise, who knows?
@mangopickle: Here, here! I think reporters should start using assicons too, don't you? You know (_x_) which I think may be kiss my ass (or no ass for you tonight, I'm not sure), but deftly inserted into an article, you can avoid saying something crass yet get your point across....hmmm, this could work.
E-mail newsletters.. sound very 1999. I realize Candy did very well, but so did those crooks hassling you about your auto warranty expiring on your mobile, apparently.
Beating a dead horse, but Kushner's Observer is so dull. What was once a sprightly, witty broadsheet seems more like Elderly Mensch Real-Estate Weekly. I can't even find my Simon Doonan on that mess of a website anymore. Whatever Kushner paid for VSL is probably too much- and firing the staff, well what exactly is he buying, then? E-mail addresses? Pretty nonglamorous, but young Kushner doesn't seem a particularly imaginitive publisher anyway.
I don't understand what Kushner purchased. Since the staff is fired it sounds like he bought a list of e-mail addresses. I've never heard of Very Short List, but maybe I'm only high minded enough for gawker and was left off of the list. I don't need book recommendations anyway as I'm too busy looking at the internet to read books anymore.
I subscribed to VSL about a year ago and opened it maybe a half dozen times in the first couple of weeks and then never again. Unless you only use the internet for email, it's sort of worthless.
@raincoaster: I was actually playing a bit coy there... I just wanted some more information about its competitors. As far as I know, the internet average hovers between fifteen and twenty percent, but these premium newsletters with sweepstakes, sales, giveaways or just really great editorial can broach the 40-50% line. If someone's getting 60%, I'd assume they're subscriber base is less than 10k, or they're lying.
RAINCOASTER IS STILL ALIVE. ITS LIKE 3 YEARS AGO UP IN HERE!
06/16/09
06/16/09
06/15/09
06/15/09
At least it wasn't "high-yaller".
06/15/09
06/15/09
06/15/09
06/14/09
A. Oblige helpfully. What do you care, anyway? No use burning bridges.
B. Oblige, but only answering direct questions. Why offer advice? Help a brother out, but make sure they miss you leave one last time.
C. Tell'em to fuck off. It's not your problem and, hell, they're the one's who burned the bridge down, not you.
D. It doesn't matter because you're at the back door when the phone rings, smoking a (to be banned, probably) Marlboro Light while trying to work out whether you want to just say to hell with all media and move back home with mom and dad.
06/15/09
06/14/09
When you've chosen to buy not just one, but two money-losing businesses, well - I guess I shall just stand awe-struck at Jared Kushner's incisive business acumen.
06/14/09
Come on, let's get some facts.
06/14/09
06/14/09
Maybe the money paid was a negligible amount that Diller accepted to save (some) face? Even if the email list is only 20,000 or so (rather than the 200,000 or whatever VSL alleged it to be) very well off people, that is still a valuable item worth some amount of cash.
I guess it is easy to assume given Kushern's recent ill advised business moves (i.e., purchasing the Observer and over-priced real estate) that he got the shaft in this case too.
06/15/09
06/14/09
06/14/09
06/15/09
06/14/09
Beating a dead horse, but Kushner's Observer is so dull. What was once a sprightly, witty broadsheet seems more like Elderly Mensch Real-Estate Weekly. I can't even find my Simon Doonan on that mess of a website anymore. Whatever Kushner paid for VSL is probably too much- and firing the staff, well what exactly is he buying, then? E-mail addresses? Pretty nonglamorous, but young Kushner doesn't seem a particularly imaginitive publisher anyway.
06/14/09
06/15/09
06/12/09
06/11/09
06/11/09
If you look at the benchmark stats of all its clients, the average open rate is 20.92%.
If VSL really has "only" an open rate of 40%, Kurt Andersen should be the highest-paid e-mail marketing consultant in history.
Why isn't he?
06/12/09
06/11/09
06/11/09
06/11/09
06/11/09
06/11/09
also, i believe you meant "high brow" not "highbrown."
06/11/09
06/11/09
06/12/09
06/12/09
RAINCOASTER IS STILL ALIVE. ITS LIKE 3 YEARS AGO UP IN HERE!