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New York, 1:02 AM
Sun Nov 29
9 posts in the last 24 hours

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  • posts about #vicemagazine more →

    The Vice Guide to Creating a Successful Publishing Empire

    Vice Magazine Asks Spike Jonze if He Knows He's Special

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    Dsmvwl  Admin  Promote to frontpage Approve user Ban user ×
    Image of Volsciana Volsciana
    11/20/09

    In reply to The Vice Guide to Creating a Successful Publishing Empire
    How soon until they start producing 'Teen-Vice' complete with interns staring on an MTV reality show
     Reply
    Volsciana was starred Volsciana was unstarred
    Image of lionel-mandrake lionel-mandrake
    11/20/09

    In reply to The Vice Guide to Creating a Successful Publishing Empire
    Here's the problem with tagging your business model to one particular demo, especially a demo with as particular and flighty and as generationally specific an aesthetic as the Gen-Y hipster set. Eventually they get tired your product, or outgrow it, or somehow you start missing the boat on whatever whimsical bullshit the new trend is. Then you can't give your product away.

    Hope those Vice guys are socking the money away, because I figure they have five years left, tops. Why five? Because that's when the main body of hipsters start having to go straight, start getting married, start having kids, start needing real jobs, and when the trust funds start running out.
     Reply
    lionel-mandrake was starred lionel-mandrake was unstarred
    Image of SunanditaSquirrel SunanditaSquirrel
    11/20/09

    @lionel-mandrake: And there are no younger folks to take the places of aging hipsters. Got it.
     Reply
    lionel-mandrake promoted this comment SunanditaSquirrel was starred SunanditaSquirrel was unstarred
    Image of Lowboy Lowboy
    11/20/09

    @lionel-mandrake: If you've been paying any attention at all to what Vice has been doing (VBS, ahem) over the last few years, you'd know the level of "whimsical bullshit" is at an all-time low. The don't-give-a-shit tone is still there but the topics are heavy hitters.
     Reply
    lionel-mandrake promoted this comment Lowboy was starred Lowboy was unstarred
    Image of lionel-mandrake lionel-mandrake
    11/20/09

    @SunanditaSquirrel: Did you read the words "generationally specific" in what I wrote?

    Meaning, once the very specific and narrow generation to which Vice pitches itself, outgrows the Vice product, they will no longer consume the Vice product.

    Unless, of course, they can make the transition into staying relevant to next bunch of hipster twats who come along.

    #tips
     Reply
    lionel-mandrake was starred lionel-mandrake was unstarred
    Image of lionel-mandrake lionel-mandrake
    11/20/09

    @Lowboy: Truthfully, no, I haven't paid attention at all. I couldn't be less interested.

    #tips
     Reply
    lionel-mandrake was starred lionel-mandrake was unstarred
    Image of Volsciana Volsciana
    11/20/09

    @lionel-mandrake: Don’t forget – its not just the population of Williamsburg reading it, it has a major global circulation (it’s actually hard to avoid in the UK, you find it stocked just about everywhere).

    I totally disagree with your five year theory - When I was 16/17 I used to read Vice - I haven’t touched it for years now (I’d much rather read about it on Gawker), but now I find my little brother who’s 17 reads it avidly....and so on…
     Reply
    Volsciana was starred Volsciana was unstarred
    Image of Lowboy Lowboy
    11/20/09

    @lionel-mandrake: Hmm... Interesting that you have an opinion worth writing on something that you couldn't be less interested in. I do, however, like your name/icon so I"ll let it slide this time.

    Seriously, though. Perhaps you should give it another go. It's not all tits and cocaine anymore. Just some tits and cocaine.
     Reply
    Lowboy was starred Lowboy was unstarred
    Image of raincoaster raincoaster
    11/20/09

    In reply to The Vice Guide to Creating a Successful Publishing Empire
    What does it really take to overtake MTV these days? A Lada?
     Reply
    raincoaster was starred raincoaster was unstarred
    Image of Steverino Begins Steverino Begins
    09/15/09

    In reply to Vice Magazine Asks Spike Jonze if He Knows He's Special
    It's a fun read. I don't think we really need to send Helen Thomas in to interview Spike Jonze.
     Reply
    Steverino Begins was starred Steverino Begins was unstarred
    Image of LoveHandles LoveHandles
    09/16/09

    @Steverino Begins: are you saying that Helen Thomas wouldn't eat it and lick it?
     Reply
    LoveHandles was starred LoveHandles was unstarred
    Image of shostakobitch shostakobitch
    09/15/09

    In reply to Vice Magazine Asks Spike Jonze if He Knows He's Special
    ha ha. perhaps this was just some work done by "virtue" that inadvertently found it's way into the wrong mailroom cubby hole.

    not that there is anything wrong with it. we all gotta suck a little dick to eat dinner. and why write interesting shit when you can churn out fodder for the assholes who get stoned and watch the michel gondry music video sampler dvd? and also i got a tivo'd saturday night live! seth myers is hilarious!
     Reply
    shostakobitch was starred shostakobitch was unstarred
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