Slightly racist? (Was that an option?) Marketing, schmarketing. If it was just as question of photo composition, why not take out another couple and leave the black couple in? And if you say "Well, the black actors are probably not that well known in the UK and they want to sell tickets," then you're also trying to tell me that Brits are very familiar with Kristin Bell and Malin Ackerman (and I live in the U.S. and I don't know who they are). So yeah, not sure who's responsible (the US distributors who may have shuffled this version of the poster to the Brits without giving them an option or some Brit distributors who sais "Blimey! We can't have this!"), but, yeah, slightly racist. #couplesretreat
I vote, not racist. The three couples make for a less busy poster. Visually it looks better.
I vote, homophobic for the movie in general. Every single commercial I saw for this comedy abortion had some sort of gay panic joke: speedo clad guru's crotch hanging over some guy's face. Isn't that hilarious!
I think the 12% rating on Rotten Tomatoes speaks for itself.
Mmkay, I'm revisiting this post, because I kept on thinking about it, tried to talk myself out of it, and lost. Sorry everyone. I tried.
Here we go:
So by trade I'm a graphic designer, primarily doing web design for doctors and their practices. And just like any other field, the worst part about it is working with customers & clients.
Without fail, I can expect two things when I give them an initial design: they want a bigger logo and they want more people of varying color in there.
Their rationale here is that people are too stupid to know that their service caters to people of that particular race if they aren't represented on the poster. Since I rarely ever meet my clients in person, they say this to me assuming that I'm a white guy who is insensitive to the racial diversity of our modern culture.
Reality is I'm not a white guy, but instead just a guy who looks at stock photos and goes, "that's a good composition" and drops them in, hoping the client won't care during presentation whether or not the gal in the photo is Asian.
When they do notice, it's hours and hours of conversation amongst themselves, the doctor and their hell-forsaken board, about what the race ratio should be. How many white guys? Girls? How old? What kind of money do black people bring in right now, and what's that growth potential? So on and so forth.
And ultimately, if I can't talk them out of it, I shoe-horn a ton of people onto the homepage, ruining the original composition and generally feeling like a sellout.
Fact of the matter is, if you guys heard the discussion about why Faizon Love and Kali Hawk were featured on the American poster to begin with, you'd think it was more racist than their omission on the overseas version.
Just think about when you've spotted racial diversity needlesslyinjected into any other ad and how disingenuous it felt. The only difference here is that it wasn't as easy to catch that it was tacked on right away.
@Poop Cooper: I'm with you, the poster without them is just better, less cluttered. It's a movie not a Benetton commercial. Putting them in the poster was a token move at best. #racism
@Flippyjack: Huh? If it's less clutter they were going for, why not take out one of the other couples and leave in the black couple? From the commercials I've seen, they may not have had the starring roles but were featured as much as Jason Batemen and that woman he's standing with in the poster, whoever she is. Unless Jason Bateman is a big star in the UK... #couplesretreat
I'll throw in the Old Whitey McWhitneyness comment: I'm sorry. I barely know who the white people are in this movie. If name recognition helps sell tickets, I sorta get why....OK, it's racist. Wait, maybe it's weightist. #racism
@Phyllis Nefler: Agreed. British shows are an interesting hybrid of weirdly racist (early-morning kids show with bit characters named things like "Mocha" and "Java") to defiantly [whatever the opposite of racist is, e.g. groovy]--Sir Trevor McDonald, Doctor Who and Freema Agyeman, Chiwetel Ejiofor in... everything. I would never accuse another country of overt racism while we still cast Morgan Freeman as the "magical negro" 95% of the time. #racism
This is not racist. They chose to use a different poster. No one was photoshopped out of the poster. When the NY Post photoshopped Ronald McNair out of the Space Shuttle Columbia photo after it exploded upon take-off in 1986, that was racist (McNair was African American- the second to go into space). My mother will never let me forget this.
This is marketing- bad marketing, but simply marketing nonetheless. They may have gotten a few black Brits in the theaters if they'd used the American version of the poster. MAYBE.... #racism
@afterabe: Shit. I never heard about the McNair incident. What the hell did they think was going to happen if people knew a black guy was on board? #racism
@ronniedobbs: More importantly, why the fucking fuck would anyone photoshop him out? I mean, how far into abject hood-wearing foam-at-the-mouth racism do you have to be to even want to do that? My brain hurts now. #racism
@afterabe: My God, I didn't know that the Post had photoshopped McNair out. Thank you for this bit of information, which only confirms that Rupert Murdoch is truly the most evil man alive today. As if I needed further confirmation.
As for the poster, I don't think it's racist, it's just British which often is the same thing. #racism
My sample size is admittedly small ("Love Actually," "Dirty Pretty Things," and "Secrets and Lies," among other examples), but I'm inclined to say that British films traffic in fewer offensive stereotypes about black people than their US counterparts. In which case, I'm starting to wonder if the folks behind the British version of the poster decided that it was "Couples' Retreat" that was racist in its depiction of black people, and opted to erase them as a way of implicitly distancing themselves from what I can only imagine is the typical tomfoolery handed to black actors in white movies.
Anyway, I know the above guess is a stretch. My point is that I'm too busy pressing the "THE ENTIRE US FILM INDUSTRY IS RACIST" button to be outraged by this.
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I vote, homophobic for the movie in general. Every single commercial I saw for this comedy abortion had some sort of gay panic joke: speedo clad guru's crotch hanging over some guy's face. Isn't that hilarious!
I think the 12% rating on Rotten Tomatoes speaks for itself.
11/16/09
Here we go:
So by trade I'm a graphic designer, primarily doing web design for doctors and their practices. And just like any other field, the worst part about it is working with customers & clients.
Without fail, I can expect two things when I give them an initial design: they want a bigger logo and they want more people of varying color in there.
Their rationale here is that people are too stupid to know that their service caters to people of that particular race if they aren't represented on the poster. Since I rarely ever meet my clients in person, they say this to me assuming that I'm a white guy who is insensitive to the racial diversity of our modern culture.
Reality is I'm not a white guy, but instead just a guy who looks at stock photos and goes, "that's a good composition" and drops them in, hoping the client won't care during presentation whether or not the gal in the photo is Asian.
When they do notice, it's hours and hours of conversation amongst themselves, the doctor and their hell-forsaken board, about what the race ratio should be. How many white guys? Girls? How old? What kind of money do black people bring in right now, and what's that growth potential? So on and so forth.
And ultimately, if I can't talk them out of it, I shoe-horn a ton of people onto the homepage, ruining the original composition and generally feeling like a sellout.
Fact of the matter is, if you guys heard the discussion about why Faizon Love and Kali Hawk were featured on the American poster to begin with, you'd think it was more racist than their omission on the overseas version.
Just think about when you've spotted racial diversity needlessly injected into any other ad and how disingenuous it felt. The only difference here is that it wasn't as easy to catch that it was tacked on right away.
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#couplesretreat
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This is marketing- bad marketing, but simply marketing nonetheless. They may have gotten a few black Brits in the theaters if they'd used the American version of the poster. MAYBE.... #racism
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As for the poster, I don't think it's racist, it's just British which often is the same thing. #racism
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But Time consistently has the slowest servers on planet Earth. It's like they are powered by hamsters. #racism
11/16/09
Anyway, I know the above guess is a stretch. My point is that I'm too busy pressing the "THE ENTIRE US FILM INDUSTRY IS RACIST" button to be outraged by this.